Abstract:In recent decades, more and more attention is paid to the research of influence of social and cognitive factors on economic decision-making, both on the individual level and on organizational one.The new challenge of modern era is an integration of the key areas of factual and psychological data analysis and their impact on small and large-scale economic phenomena, which results in emergence of a new scientific discipline called "behavioral economics". The main purpose of the research is how to distinguish the… Show more
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