Convergence, Consumer Behavior, and Change Management

Terlutter, Ralf; Ninaus, Katharina

doi:10.1007/978-3-030-86680-8_13

Cited by 2 publications

(1 citation statement)

References 31 publications

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“…As theoretical definition and understanding of consumption evolves (Yin et al, 2021), newer and nonlinear methods such as fsQCA are needed to understand the complex relationships among variables and behavioral outcomes. As consumers experience radical changes and new situations (Sharma et al, 2022; Terlutter & Ninaus, 2022), fsQCA can help identify the specific variables that lead to specific outcomes. For instance, Sağkaya Güngör and Ozansoy Çadırcı (2022) noted that digitalization has become an important aspect of mainstream consumption patterns.…”

Section: Resultsmentioning

confidence: 99%

Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review

Diwanji

2022

Int J Consumer Studies

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The traditional symmetrical methods may not be sufficient for effectively examining the asymmetries that are evident in the real‐world complex consumption context in the form of pandemic, and other technological, sociocultural, environmental, and geo‐political factors. As a result, the use of innovative and asymmetrical methods such as fuzzy‐set qualitative comparative analysis (fsQCA), which draws from the complexity theory could help better predict and explain consumer decisions in the age of disruptions. Through a comprehensive method‐based systematic literature review of 129 research articles published in the consumer behavior research literature, this study helps to identify the key trends, leading publication sources and contributors, and the current knowledge structure of consumer research using fsQCA. In doing so, this review also sheds light on the state of diversity within this particular area of research. The findings help identify the key future avenues for utilizing fsQCA within consumer research. This review is a useful resource for practitioners to gain a direct access to key consumer research scholars for identifying the constructs (e.g., antecedents, mediators, moderators, enablers, inhibitors) shaping consumer behaviors to inform strategic decisions.

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Section: Resultsmentioning

confidence: 99%

Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review

Diwanji

2022

Int J Consumer Studies

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Customer governance and segmentation using database algorithm

Biberaj

Shurdi

Balliu

et al. 2022

JGR

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The primary goal of any business is to maximize its profits. The company must have the right customers to ensure its continuous existence. This paper aims to help a company identify the right customers by developing a flow that enables them to easily do so. Customers for sure progress from one loyalty stage to the next in time, and marketing actions can help them to do so (Ngobo, 2017). The focus is on the problem of identifying the right customers based on what the company needs at that moment (the best-performing ones, the new ones, the ones who will retain, etc.). The methodology will include an analysis of data previously stored by the company. It will give technical details of how this flow is created and how is practically implemented. The existing data, is manipulated more appropriately and then passed and stored in a dedicated PostgreSQL database. This kind of database offers important techniques such as advanced indexing and high availability to build scalable, reliable, and fault-tolerant database applications (Schönig, 2020). In conclusion, the paper will give the effects of the actions taken based on the lists generated by the created logic.

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Convergence, Consumer Behavior, and Change Management

Cited by 2 publications

References 31 publications

Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review

Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review

Customer governance and segmentation using database algorithm

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