Converged conversations

Abstract

This exploratory study examined a news episode in a single market as a case study aimed at teasing out elements associated with journalism and audience convergence. This study found four conditions present when the audience converged. The conditions were a spark, or ignition event, that has the potential to arouse dialogue, journalism that makes the broader public aware of such an event, a sufficient mass of audience commentary to create debate, and a channel through which the debate can occur. This process represents a convergence of different public spheres, where audiences overlap and interact across platforms, taking with them bits and pieces from other public spheres to create a new one, a converged conversation. Further, this study found that audience convergence stayed within the confines of the journalism channels that offered initial coverage of the event, suggesting journalism as a key element in the creation of such a space, but, once created, journalism is no longer the curator.