Transition metal catalysed cross-coupling reactions are ubiquitous in organic chemistry providing an impressive technique for C-C bond formation. Whilst many electrophilic partners have been described for these reactions, aryl and vinyl phosphates, phosphonates and phosphonites can offer advantages in terms of preparation, stability and reactivity profile. This critical review summarises the advances made to date utilising P-activated enols in metal-catalysed cross-coupling reactions (97 references).