Control vs Content: A Systematic Review of the Social Media Research Literature

Abstract

The rapid advancement of web 2.0 applications paved the way for the development of social media applications and the many features of these applications enable them to attract millions of users. Social media platforms have altered how people interact with the world and one another. Researchers in the field of Information Systems have investigated social media platforms and technologies extensively. Despite the growing number of studies on social media, however, the area remains underexamined. Given the pace and consistency of innovation in this field, identifying directions for future studies of social media-related phenomena requires a careful review of the related research completed to date.

Introduction to the Minitrack on Digital and Social Media in Enterprise

“…The first session includes three papers that share a focus on the individual and organizational impacts of enterprise social media. The first paper, "Control vs Content: A Systematic Review of the Social Media Research Literature" by Almazyad and Loiacono [1] applies the criteria of social media control (individual vs. enterprise) and context (business vs. non-business) to categorize and review 60 relevant articles identified from eight top ranked IS journals. The literature review article identifies research gaps and offers future research directions, including the impacts of individual-controlled social media on companies' decision making.…”