Efficient and facile preparation of gold nanostructures (AuNSs) with tunable size and localized surface plasmon resonance, LSPR, is accomplished using the developed versatile water‐soluble gold thiolate precursor Au(I)glutathione (Au(I)GSH). Optimal AuNS tuning is achieved via photochemical pathway. The LSPR of AuNSs can be tuned from 518 to 750 nm by using different light‐emitting diode (LED) wavelengths and through size and shape (compact versus multipods) variation. Furthermore, suitability of the developed precursor is demonstrated in the thermal pathway and seed‐mediated regrowth to fine‐tune AuNSs. Overall, diverse tunable AuNSs can be conveniently prepared through several pathways by transformations of the developed thiolate precursor to suit diverse functional applications.