“…Cowie and colleagues (Cowie, Davison, & Elliffe, , ; Cowie, Elliffe, & Davison, ), for example, have shown that a reinforcer for Response A may result in an immediate increase in Response B, if the reinforcer predicts that the next reinforcer will more likely be delivered for Response B. According to Cowie and Davison (), it may be better to conceptualize reinforcement as a stimulus control effect, rather than as a strengthening effect (see also Baum, ). These studies have extended Reid's () finding that a reinforcer may increase behavior because of its discriminative properties.…”