Contributions To Understanding Portuguese Facebook Consumers’ Behavior: Sociodemographics, Lifestyle And Life Satisfaction

Araújo, Patrícia

doi:10.15405/epsbs.2018.11.19

Cited by 1 publication

(1 citation statement)

References 9 publications

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“…However, the individual's religion, social class, perceptions, family behavior, and geographical location are also part of cultural factors (Kotler, 2000). As for social factors, they concern the influence that other individuals, be they family members, friends, or work colleagues, will have on the consumer's behavior (Singh and Verma, 2017) and lifestyle (Kotler, 2000), with the behavior demonstrating how the individual spends their time and money (Araújo et al, 2018). Moreover, consumer behavior is also influenced by society's assessments of the product and/or service (Demirtas, 2019), as there are more and more similar products and information about the products under consideration, which makes the consumer more inclined to consider the opinion and experience of people they know (Martins et al, 2015).…”

Section: Consumer's Behavior In a Traditional Contextmentioning

confidence: 99%

The Portuguese’s Behavior Towards Travel Agencies

Gavina

Silva²

2022

Cuad Turism

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It is stated that tourism has greatly grown in Portugal. Thus, one must ponder if the Portuguese use traditional travel agencies or online travel agencies. As such, the main objective of this study is to characterize the Portuguese’s behavior towards travel agencies, hence the use of a quantitative methodology. Gender, income, and promotions influence the Portuguese’s decision on whether to purchase in a specific type of travel agency, being that price is not the most relevant factor. While this study is relevant to the current lack of literature, there must be further studies on this theme. Se afirma que el turismo ha crecido mucho en Portugal. Por lo tanto, hay que reflexionar si los portugueses utilizan las agencias de viajes tradicionales o las agencias de viajes online. Por ello, el objetivo principal de este estudio es caracterizar el comportamiento de los portugueses hacia las agencias de viajes, de ahí que se utilice una metodología cuantitativa. El género, la renta y las promociones influyen en la decisión de los portugueses sobre la compra en un determinado tipo de agencia de viajes, siendo el precio el factor menos relevante. Si bien este estudio es relevante para la actual falta de literatura, deben realizarse más estudios sobre este tema.

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