Contributions to the Technological Adoption Model for the Peruvian Agro-Export Sector

Arbaiza, César Enrique Salas; Huerta, Hugo Vega; Rodríguez, Ciro Rodríguez

doi:10.4018/ijea.2021010101

Cited by 9 publications

(2 citation statements)

References 41 publications

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“…Córdova et al (2020) mention that one of the ICT tools that companies have been incorporating to optimize the processes, especially those binding to the documentary procedures, uses the digital signature, especially now in Pandemic. Salas, Vega and Rodriguez (2021) mention the main contributions of ICT to take them as a business reference. Martínez et al (2020) state that proximity m-marketing with beacon devices is a successful strategy for reaching customers accordingly.…”

Section: Ict In Higher Educationmentioning

confidence: 99%

Untitled

2021

3C TIC

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Strategic planning guides organizations to the achievement of their objectives and allows them to coherently address the problems that may arise along the way. The objective of this research was to adapt the bases of strategic planning to the implementation of long-term digital preservation projects. For this purpose, a documentary study was carried out, then a content analysis was applied to establish similarities and differences between strategic planning models, analyzing their applicability to long-term digital preservation projects. Its main results are the process for digital preservation planning, which consists of the formulation, implementation and evaluation of the strategy. In addition, it derives the comparison of strategic planning models, the process for digital preservation, the fundamental principles of strategic planning which are audit, strategy and risk management, at the same time, it proposes the standard strategic objectives based on ISO 16363 characteristics.

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Section: Ict In Higher Educationmentioning

confidence: 99%

Untitled

2021

3C TIC

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“…The trust and perceived risk are factors that must be considered for the adoption and integration of technologies [17].…”

Section: Introductionmentioning

confidence: 99%

System Based on Market Segmentation to Improve the Export of Peruvian Coffee

Yllescas¹,

Vega²,

Cruz³

et al. 2022

EBM

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In 2021 Peru exported 250 thousand tons of coffee, ranking seventh among the main coffee exporters in the world compared to the 4,000 thousand tons exported by Brazil, which ranks first. This research project aims to optimize coffee export processes through the development of management software for these exporting companies that allows them to have optimized processes, better control of their activities and make better decisions when exporting. Due to the great variety of types of coffee and the different destination markets, market segmentation was defined as a marketing strategy, which will allow the application of differentiated, efficient and effective commercial strategies. With the implemented software, the companies have been able to improve their export processes, the complexity of the different objectives and scenarios, the software plans quite accurately, as well as the calendar, volumes, and types of coffee to be exported. This helps coffee exporters to have adequate control of their activities and improve export processes, being more efficient and above all, making better decisions based on the information stored; With the use of a management tool, a higher percentage of organized producers is achieved, the export process is considerably improved and there is a greater participation in the international market.

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