This study aims to compare classical SEM and BSEM in terms of ordered categorical data. In order to show the relationship between service dimensions and banks’ customers’ satisfactions, the data were analysed with classical SEM and BSEM parameter estimation method. In the Banking Service Model (Servqual), which consists of sequential categorical data, classical SEM and BSEM parameter estimation methods were compared to evaluate customer satisfaction. LISREL and OpenBUGS package programs were used for the application. In classical SEM, parameter estimations were made according to Maximum Likelihood (ML) estimation method. In the BSEM analysis, the threshold value approach was used for prior knowledge because of the ordered categorical structure of the data. As a result, service dimensions affecting satisfaction according to ML parameter estimation method were found: Assurance, Physical Appearance, and Accessibility. In addition to these, Reliability as a service dimension was found to be also statistically significant in BSEM.