Contribution of the Sensorial Evaluation of Velvet Fabric in Cosmetic Emulsions to the Sensorial Universe

Abstract

By associating materials of another universe with the product of yet another universe, cosmetic marketing teams wish to bring even more emotions and reinforce the interpretation of a sense by conveying the sensorial properties of a product with sensorial images contained in other product universes. This study aimed at characterizing sensorial descriptors of velvet fabrics so as to identify the descriptors relevant to cosmetic emulsions. A panel of 10 judges, expert in cosmetics, was therefore trained and qualified on velvet fabrics. At the end of this study, the panelists were efficient on a structured scale, in which each descriptor was associated to a reference fabric. The product profiles of cosmetic emulsions were carried out around the velvet universe, thus demonstrating that most of the sensations expressed in a cosmetic product could be explained through the characteristics of velvets. Practical Applications The descriptors issued from the reference fabrics were relevant in distinguishing two cosmetic emulsions, thus suggesting that they could be used in the evaluation of other products. The results of this study could be used to define the technical specifications in the functional specifications of the new products being developed.

Recent developments in the sensorial assessment of cosmetic products: a review

“…Marketing teams use the sensory profiling method as their communication tool (soft as velvet) [31] or to define the consumer's preferences. In the latter case, the most classical approach is called preference mapping, which links the results of a sensory profile carried out by expert panellists and the hedonistic assessment of these same products by a an expert panel [9].…”

“…Contribution of the sensorial evaluation of velvet fabric in cosmetic emulsions to the sensorial universe Many texture attributes are common to fabrics and cosmetic products and thus allow a marketing communication in attractive sensory universes [31].…”

Evaluation of the sensory properties of a cosmetic formulation containing green coffee oi

“…Compared to other types of questionnaires, CATA questionnaires seem easier for consumers, less time-consuming and [3] [4] more natural to use . According to Parente et al , CATA questionnaires could provide information about how consumers perceive the products, what kind of emotions or values products or product elements arouse among users, and how all these construct their [5] preference patterns. Pensé-Lhéritier et al also cited that the information obtained from CATA questionnaires is a direct result of the consumers' perception and may considerably help the marketing services in designing their sales strategy.…”

“…Segundo Parente et al , o questionário "CATA" poderia fornecer informações sobre como os consumidores percebem os produtos, que tipo de emoções, valores ou elementos que os produtos despertam entre os usuários e, com isso possibiltar a construção de padrões de preferência. Pense-Lheritier et [5] al também citaram que a informação obtida a partir de um questionário "CATA" é um resultado direto da percepção dos consumidores e pode ajudar consideravelmente os serviços de marketing na e l a b o r a ç ã o d e s u a e s t r a t é g i a d e v e n d a s . Estabilidade, segurança, eficácia e sensorial são os parâmetros mais importantes para desenvolver um bom produto cosmético.…”

Consumer profiling techniques for cosmetic formulation definition

“…Descriptive sensory evaluations of cosmetic products have been widely used, mainly applying the quantitative descriptive analysis (QDA) technique with trained evaluators (Gilbert, Picard, Savary, & Grisel, 2012;Kim, Sung, & Kim, 2013;Moussour, Lavarde, Pens, & Gmbh, 2017;Pensé-Lhéritier, Koehl, Lavarde, Gagnaire, & Vie, 2012;Yap & Aminah, 2011). Although QDA has proved to be an important technique that provides detailed, reliable, and consistent results, it is expensive and time consuming.…”