The autocology of the intertidal brown alga, Fucus spiralis was studied at Ketch Harbour, Canada. In particular, aspects investigated included fecimdity, reproductive allocation (R. A.), recruitment and changes in canopy structure which result from reproduction.Peak fertility occurred in September, at which time strong positive correlations exist between frond mass and both receptacle mass and number. A mean fecundity of 284.6 eggs m~2 was estimated, but correlations between frond mass and fecundity are Iow. R. A., which is dependent on frond mass, reaches a maximum of 30% in September in fronds with a mass of more than 4g. A significant decrease in R. A. occurred after September.During September to November, attrition of receptacles and old fertile blades occurs. These changes result not only in the reduction of biomass, but more importantly, in a significant change in biomass distribution within the canopy. Concomitantly, a rapid recruitment of fronds occurs. It is postulated that this recruitment is partially, if not largely due to a reduction in shading by the overstorey of the canopy.The aims of this study were thus a) to determine the total reproductive proportion (R. A.) of the Standing crop of F. spiralis, rather than just the biomass of gametes äs reported by Vernet and Harper (1980); b) to determine the fecundity of this species; Botanica Marina / Vol. 30 / 1987 / Fase. 6