Contribution of Farmers’ Markets to More Socially Sustainable Food Systems: A Pilot Study of a Farmers’ Market in the Australian Capital Territory (ACT), Australia

O’Kane, Gabrielle; Wijaya, Steffiana Yuliani

doi:10.1080/21683565.2015.1081858

Cited by 32 publications

(30 citation statements)

References 64 publications

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“…Accordingly, this paper indicates some interesting considerations to complement more generic marketing and promotion of FMs. For instance, given the increasing overall trend towards considering the social dimensions of sustainable consumption [31,88,89], the role of FMs' face-to-face interactions can be turned into a marketing tool to both influence consumers' lifestyle and achieve farmers' market competitiveness. However, some limitations of our study must be kept in mind: (1) findings must be interpreted given the assumptions of utility theory; (2) the experiment was hypothetical in nature.…”

Section: Discussionmentioning

confidence: 99%

“…Ensuring the direct contact between the actors, FMs actively contribute to reconnect people sharing a set of common values and interests around food [31], such as the preservation of typical products and local knowledge, practices and traditions. A key characteristic of FMs is the capacity to encourage the dialogue exchange between farmers and consumers, giving the consumers the opportunity to re-discover food, agricultural production and the people involved.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?

Giampietri

Koemle

et al. 2016

Sustainability

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Sustainable food consumption has attracted widespread attention over the last decades by scholars, policy makers and consumers. In line with this, farmers' markets (FMs) have the potential to encourage sustainable agricultural production and consumption. By reducing the number of actors and distances along the food chain, these alternative food systems foster the reconnection between farmers and consumers and contribute to different social, economic and environmentally sustainable goals. This paper provides insights into how consumers' sustainability concerns are related to their motivation for shopping at FMs. By means of a choice experiment, we analyze the determinants of consumers' preferences for buying apples at FMs. We are particularly interested in understanding how attitudes towards the three sustainability dimensions are related to consumer preferences in this context. We find that consumer attitudes towards direct contact with producers, contributing to farmers' income, and environmental benefits, can be directly related to product characteristics that are specific to FMs.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?

Giampietri

Koemle

et al. 2016

Sustainability

View full text Add to dashboard Cite

show abstract

“…A Socially sustainable food system is described as the one that does not disintegrate in the face of changing conditions, being rather resilient and adaptable to variations in consumption patterns, population size and climate change [92]. In this sense, social sustainability of food systems should consider four main elements: social justice and equity; social infrastructure; social capital and engaged governance, which represent "a way of working together within a community" [93] (p. 1127).…”

Section: Sustainabilitymentioning

confidence: 99%

A Multi-Actor Literature Review on Alternative and Sustainable Food Systems for the Promotion of Cereal Biodiversity

et al. 2018

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Organic and low-input food systems are emerging worldwide in answer to the sustainability crisis of the conventional agri-food sector. “Alternative” systems are based on local, decentralized approaches to production and processing, regarding quality and health, and short supply-chains for products with strong local identities. Diversity is deeply embedded in these food systems, from the agrobiodiversity grown in farmers’ fields, which improves resilience and adaptation, to diverse approaches, contexts and actors in food manufacturing and marketing. Diversity thus becomes a cross-sectoral issue which acknowledges consumers’ demand for healthy products. In the framework of the European project “CERERE, CEreal REnaissance in Rural Europe: embedding diversity in organic and low-input food systems”, the paper aims at reviewing recent research on alternative and sustainable food systems by adopting an innovative and participatory multi-actor approach; this has involved ten practitioners and twenty-two researchers from across Europe and a variety of technical backgrounds in the paper and analysis stages. The participatory approach is the main innovation and distinctive feature of this literature review. Partners selected indeed what they perceived as most relevant in order to facilitate a transition towards more sustainable and diversity based cereal systems and food chains. This includes issues related to alternative food networks, formal and informal institutional settings, grass root initiatives, consumer involvement and, finally, knowledge exchange and sustainability. The review provides an overview of recent research that is relevant to CERERE partners as well as to anyone interested in alternative and sustainable food systems. The main objective of this paper was indeed to present a narrative of studies, which can form the foundation for future applied research to promote alternative methods of cereal production in Europe.

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“…Accordingly, this paper indicates some interesting considerations to complement more generic marketing and promotion of FMs. For instance, given the increasing overall trend towards considering the social dimensions of sustainable consumption [26,80,81], the role of FMs' face-to-face interactions can be turned into a marketing tool to both influence consumers' lifestyle and achieve farmers' market competitiveness. However, as in all scientific research, some limitations of our study must be kept in mind: (1) findings must be interpreted given the assumptions of utility theory; (2) the experiment was hypothetical in nature.…”

Section: Discussionmentioning

confidence: 99%

“…Ensuring the direct contact between the actors, FMs actively contribute to reconnect people sharing a set of common values and interests around food [26], such as the preservation of typical products and local knowledge, practices and traditions. A key characteristic of FMs is the capacity to encourage the dialogue exchange between farmers and consumers, giving the consumers the opportunity to re-discover food, agricultural production and the people involved.…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?

Giampietri

Koemle

et al. 2016

Preprint

View full text Add to dashboard Cite

Sustainable food consumption has attracted a widespread attention during last decades by scholars, policy makers and consumers. In line with this, farmers' markets (FMs) have the potential to encourage sustainable agricultural production and consumption. By reducing the number of actors and distances along the food chain, these alternative food systems foster the reconnection between farmers and consumers and contribute to different social, economic and environmental sustainable goals. This paper provides insights on the role of consumers' sustainability concerns related to their motivation for shopping at FMs. By means of a choice experiment, we analyze the determinants of consumers' WTP for buying apples at FMs. We are particularly interested in understanding how attitudes towards the three sustainability dimensions are related to consumer preferences in this context. We find that consumer attitudes towards direct contact with producers, contributing to farmers' income, and environmental benefits can be directly related to product characteristics that are specific to FMs.

show abstract

Contribution of Farmers’ Markets to More Socially Sustainable Food Systems: A Pilot Study of a Farmers’ Market in the Australian Capital Territory (ACT), Australia

Cited by 32 publications

References 64 publications

Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?

Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?

A Multi-Actor Literature Review on Alternative and Sustainable Food Systems for the Promotion of Cereal Biodiversity

Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?

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Contribution of Farmers’ Markets to More Socially Sustainable Food Systems: A Pilot Study of a Farmers’ Market in the Australian Capital Territory (ACT), Australia

Cited by 32 publications

References 64 publications

Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?

Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?

A Multi-Actor Literature Review on Alternative and Sustainable Food Systems for the Promotion of Cereal Biodiversity

Consumers&rsquo; Sense of Farmers&rsquo; Markets: Tasting Sustainability or Just Purchasing Food?

Contact Info

Product

Resources

About

Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?