Contributing factors to marketing educators’ teaching performance: insights from executive postgraduate programmes in Brazil
Alexandre Borba Salvador,
Mariana Bassi-Suter,
Nicola Forsdike
Abstract:Purpose
This study aims to understand how marketing faculty become reference-educators of business executives by exploring the factors that contribute to their teaching performance.
Design/methodology/approach
Exploratory qualitative research, using in-depth interviews in which the object of the study was the marketing educator, based on three Brazilian business schools.
Findings
The teaching performance depends on the teaching practice, which is influenced by technical knowledge, pedagogical factors and p… Show more
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