Contribuição das ecoinovações na formação de capacidades dinâmicas: evidências do segmento sucroenergético de São Paulo

Abstract

Objective: To characterize the dynamic capabilities of four selected companies in the sugar-energy segment, which incorporate eco-innovations in their businesses.Methodology: Empirical research of a qualitative nature and explanatory approach, involving the multiple case study method, with the proper triangulation of data.Originality: In the literature, there are few studies involving the redesign of industrial parks for eco-industrial parks that provide opportunities for the presence of eco-innovation and the development of dynamic capabilities. This phenomenon characterizes industrial parks that are environmentally oriented in their production processes, whether in their base technology, in raw materials, in production energy, in the structure of the organization and in the institutional structure of the industrial ecosystem.Main results: The cross analysis of the data and information collected indicated the presence of dynamic capabilities aimed at the sustainability of their businesses, based on the fundamentals of energy origin.Theoretical contributions: Using the approach of Tondolo and Bitencourt (2014) it was possible to explain the type of implication of eco-innovations on dynamic capabilities and on business. The scenario of the influence of eco-innovations described on the competitive behavior of the companies studied shows a direct connection with dynamic capabilities, points to the existence of a logical path and allows for important considerations to be established in relation to [a] perception of eco-innovations as a strategic opportunity, [b] find the procedural or technological change that would solve their environmental problems, [c] develop real and latent dynamic capabilities and [d] the systemic solution involved the guided use of the capabilities that characterize the dynamic environment of these companies.Managerial contributions: Knowing the trajectory of environmental innovations introduced in the sugar-energy segment, with the inclusion of biotechnologies developed in the country or adapted to our reality, helps in the configuration of favorable environments for the emergence of eco-innovative solutions that meet the SDG agenda of UN. The identified dynamic capabilities span the three main product categories – sugar, ethanol and energy – and allowed for a strategic realignment supported by a new core business: clean energy.