Contradições No Comércio De Madeira Certificada Em Uma Região Metropolitana Do Nordeste Do Brasil

Abstract

A exploração ilegal de madeira é forte agente de desmatamento, comprometendo biodiversidade e serviços ambientais. A certificação florestal é uma forma de oposição ao mercado ilegal de madeira, e vendedores e compradores responsáveis e bem informados são fundamentais no comércio dessa madeira. O comércio de madeira certificada na Região Metropolitana de Recife, Pernambuco, foi investigado de forma a 1) avaliar o conhecimento dos vendedores sobre a certificação de produtos madeireiros, 2) acessar o estado do mercado local e 3) identificar dificuldades e perspectivas sobre o consumo desse tipo de produto na região. Em entrevistas em 33 empresas, foi identificado que o comércio local de madeira certificada é marcado por contradições. Cerca de 75% dos vendedores não sabem indicar corretamente o produto certificado e quase metade desconhece os selos e as informações de identificação. De maneira geral, vendedores não dominam conceitos, marcos legais e instrumentos de certificação. Embora declarem-se sensíveis ao impacto da extração madeireira, as empresas pouco se engajam em projetos ambientais ou campanhas sobre o uso de madeira certificada. Apesar das contradições, há um ambiente favorável para a disseminação da certificação e comercialização desses produtos, mas ajustes – sobretudo no fluxo de informação – são necessários nesse processo.Palavras-chave: Certificação florestal; Conselho Brasileiro de Manejo Florestal; FSC. AbstractContradictions in the certified wood trade in a metropolitan area in northeastern Brazil. Illegal timber extraction is an important driver of deforestation, compromising biodiversity and its environmental services. Certification is a strategy to oppose illegal market, and responsible and well-informed sellers and buyers are crucial players. Here, the trade of certified wood in the Metropolitan Area of Recife, Pernambuco, is investigated in order to a) evaluate the level of knowledge from local sellers on the certification process, b) access the status of the certified market, and c) identify difficulties and perspectives for certified timber in the region. Based on 33 interviews, we identified that the local certified wood trade is marked by contradictions. About 75% of salespeople do not know how to correctly indicate a certified product, and almost half ignore certification seals and how to correctly identify certified wood. In general, sellers are unaware of basic certification concepts, legal frameworks and certification protocols. Although declaring some environmental concern, selling companies are rarely engaged in environmental projects or campaigns on the use of certified wood. Despite the contradictions, there is a favorable environment for the spread of the certification concept and marketing of these products, but adjustments – especially on the information flow – are necessary in this process.Keywords: Conselho Brasileiro de Manejo Florestal; forest certification; FSC.

SWOT Matrix (Strengths, Weaknesses, Opportunities and Threats) of a cooperative focused on logging and non-timber management in the Amazon

“…One of the main obstacles is exactly competition with illegal timber exploration, which leads the handler to opt for drastic reduction in legal trade prices, to meet the consumer who has as an option the offer of a low-priced wood (Paixão & Silva, 2019). Nevertheless, there is a positive inclination of the handlers to comply with environmental laws regarding the licensing and certification aspect of wood, although both producers and consumers still do not know the basic precepts that involve ensure that certain wood comes from a certified area, in addition to the lack of greater efforts in activities that foster the use and benefits of certified wood (Basso et al, 2011;Silva et al, 2014) Thus, to elaborate a strategic mapping to know the scenario in which forest activity is inserted is fundamental so that the appropriate planning can be traced from the beginning of the project (Da Silva et al, 2014), thus meeting the pillars of sustainable development, being economically viable, socially just and ecologically correct (Hummel, 2001). A technique adopted to analyze the scenario of an organization is the SWOT matrix, which aims to detect the weaknesses and strengths of a company, being an ideal tool to expand the opportunities and performance of the company (Hill & Westbrook, 1997).…”