Contract farming: a comparison of production and marketing contracts as sourcing strategies in the fast food restaurant industry

Mukucha, Paul; Tsekea, Stephen; Jaravaza, Divaries Cosmas; Jaravaza, Nomuhle

doi:10.1080/15378020.2024.2303540

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2024

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Cited by 3 publications

References 33 publications

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Contract farming and sesame productivity of smallholder farmers in Western Tigray, Ethiopia

Hailu,

Kidu Mezgebo

2024

Cogent Food & Agriculture

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Contract farming and sesame productivity of smallholder farmers in Western Tigray, Ethiopia

Hailu,

Kidu Mezgebo

2024

Cogent Food & Agriculture

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An assessment of supplier development in the Zimbabwean cotton industry

Mukucha,

Chari

2024

Cogent Business & Management

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Side Marketing

Mukucha,

Jaravaza,

Risiro

et al. 2024

Sustainable Practices for Agriculture and Marketing Convergence

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Contract farming is increasingly becoming a major source of funding for most agricultural commodities on the basis of its ability to ensure a consistent supply of raw materials to agro processing firms. Drawing from the market imperfection theory and the information asymmetry theory, extant literature has documented a number of factors that contribute to side marketing, but is very limited on profiling the common demographic factors attributed to that practice. Therefore, this study sought to develop a comprehensive profile of contract farmers that are likely to side market. A sample of 400 tobacco contract farmers drawn from Bindura District was surveyed. The data was analysed using logistic regression analysis, and the results indicated that the men, youth, single, primary level educated, and communal farmers were more likely to side market than their counterparts in the same demographic groups. The study recommended that agro-processing firms should be cautious when they enter into farming contracts with the flagged demographic groups.

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Contract farming: a comparison of production and marketing contracts as sourcing strategies in the fast food restaurant industry

Cited by 3 publications

References 33 publications

Contract farming and sesame productivity of smallholder farmers in Western Tigray, Ethiopia

Contract farming and sesame productivity of smallholder farmers in Western Tigray, Ethiopia

An assessment of supplier development in the Zimbabwean cotton industry

Side Marketing

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