Studying consciousness requires contrasting conscious and unconscious perception.While many studies have reported unconscious perceptual effects, recent work has questioned whether such effects are genuinely unconscious, or whether they are due to weak conscious perception. Some philosophers and psychologists have reacted by denying that there is such a thing as unconscious perception, or by holding that unconscious perception has been previously overestimated. This article has two parts. In the first part, I argue that the most significant attack on unconscious perception commits the criterion content fallacy: the fallacy of interpreting evidence that observers were conscious of something as evidence that they were conscious of the task-relevant features of the stimuli. In the second part, I contend that the criterion content fallacy is prevalent in consciousness research. For this reason, I hold that if unconscious perception exists, scientists studying consciousness could routinely underestimate it. I conclude with methodological recommendations for moving the debate forward.Unconscious perception is like Sisyphus' rock. Each time researchers believe they have proved it, the rock rolls down, and they have to start over again (Irvine, 2012a;Michel, 2020). Tired of having to imagine Sisyphus happy, researchers have developed new tasks with the potential to demonstrate the existence of unconscious perception once and for all (Peters & Lau, 2015). And as these experiments have failed to find a single trace of unconscious perception, the top of the hill looks unattainable. Consciousness researchers are not like Sisyphus, the skeptics argue. They are like Tantalus: desperately reaching for something they cannot have. This article is a response to the skeptics. Unconscious perception is within our grasp.Determining whether unconscious perception exists is crucial for current discussions on consciousness and perception. Theories of consciousness typically aim to identify the mechanisms distinguishing conscious from unconscious perception (e.g., Brown et al. 2019;Mashour et al. 2020;Lamme, 2015). If unconscious perception does not exist, such theories are probably wrong. The issue is also relevant for philosophical theories of perception: unconscious perception is commonly thought to support 'representationalist' views of perception over 'naïve realist' views (Berger & Nanay, 2016).The current orthodoxy is that unconscious perception exists. The evidence for this comes from a wide variety of experimental paradigms in which healthy participants -and neurological patients -can identify properties of stimuli that they fail to report perceiving