Continuance Intention of Massive Open Online Course Learners in Higher Education: A Sustainable Development Initiative

Abstract

This study focuses on higher education institutions in Metro Manila, Philippines, with their initiative to use and adopt Massive Open Online Courses (MOOCs) by analyzing the continuance intention to use MOOC platforms among students or learners. This recently gained popularity due to emergency remote learning in Metro Manila, the pandemic’s epicenter. This study also aims to understand the transformative impact of MOOC education on traditional and online learning. In addition, the study utilized survey research with 122 MOOC learners via purposive sampling, given the nature and composition of the respondents. The data collected were analyzed using the structural equation modeling-path analysis to substantiate the hypotheses using the extended Technology Acceptance Model. The relationship between attitude to continuance intention and continuance intention to transformative impact was significant. However, perceived usefulness, perceived ease of use, and motivation were insignificant. It can be implied from the study the changing values of learners and students during the pandemic. Learning should not be an option but a way of life regardless of the circumstances and complement traditional learning. Finally, the study shows that the integration of MOOCs is the next big thing in global education, an impact on the school’s contribution to sustainable development goals through MOOC coverage by identifying the continuance intention among students and learners.

Strategic Human Resource Management Practices as Antecedents of Employee Corporate Entrepreneurial Intensity

“…Kumar et al (2020) perceived HRM as a unified strategic approach to hiring, training, and motivating employees. HRM was also defined as a set of different practices and intertwined processes of captivating, enhancing, keeping, and motivating human capital to help fulfill firm objectives (Lee et al, 2011;Guillen, 2022). Consequently, SHRM constituted creating policies for the efficient utilization of human capital toward meeting firm goals (Liu et al, 2020).…”

“…Over the years, existing literature has highlighted that a firm's human capital should be successfully managed given that it yields positive implications such as increased competitiveness, greater profitability, and enhanced sustainability (Abbasinezhad, 2017). Applying the resource-based theory, earlier studies proposed that firms will benefit from employing strategic human resources management (SHRM), or the act of developing appropriate human resource management (HRM) guidelines and processes according to the firm's overall strategies (Ahmad et al, 2016;Guillen, 2022). Also defined as a collective of practices that include performance appraisals, remuneration structures, and training and development (Avdeeva et al, 2019;Guillen, 2023), SHRM has been proven to boost performance at individual and organizational levels, across different regions (Byrne et al, 2016).…”

Unlocking Growth Opportunities for Philippine Micro, Small, and Medium Enterprises through Facebook Advertising and Growth Hacking Strategies in the Post-Pandemic Era

“…The post-pandemic era has brought about significant transformations in the business landscape, with digitalization emerging as a critical factor for the growth and survival of micro, small, and medium enterprises (MSMEs) in the Philippines (Guillen, 2022). In October 2021, the country grappled with the challenges and opportunities presented by this evolving landscape; it becomes imperative for MSMEs to explore effective strategies that can unlock growth opportunities and ensure their longterm viability (DTI, 2021).…”