Contextualizing a social enterprise opportunity process in an emerging market

Abstract

Purpose The purpose of this paper is to contribute to a better understanding of how a social enterprise opportunity is brought to fruition in an emerging market. Design/methodology/approach This real-time longitudinal case study tracks the emergence of a micro-franchise start-up from conception to inception. Using a narrative perspective as a conceptual lens focuses attention on the relational, temporal and performative elements of the interactive process that occurs between social entrepreneur(s) and the environment(s). While interviewing provides the primary source of evidence, multiple data collection methods were utilized. Findings The analysis of the process elements centres on the narratives of the micro-franchise co-founders and other key informants that prompt action aimed at bringing the opportunity to fruition, showing how the social entrepreneurs bring the inside out and the outside in. Research limitations/implications Despite challenges to the appropriateness of Western management theory within emerging markets, this study has shown that theory at a sufficiently high level of abstraction can be useful. It also demonstrates the need to study process over time and be inclusive of the range of stakeholders and contexts that influence it. Social implications The findings indicate that social enterprise start-up is a co-creative process that evolves in unpredictable ways over time. Beyond start-up, only time and further study will determine whether social enterprise will prove to be the panacea for poverty and marginalization that governments expect. Originality/value This research gains real-time insight into social enterprise emergence. It underscores the multi-dimensional nature of context and provides evidence indicating that the relationship and influence between social entrepreneur(s) and their environment is not one way.

The evolution of social entrepreneurship research: a bibliometric analysis

“…In Africa, it has been also observed, in more recent articles, a large influence and impact of informal markets. Even though the importance of the social economy is recognized, it seems that, vis a vis the region's challenges and needs, they are still a long way from an ideal situation and in need for further studies on social entrepreneurship (Minard, 2009;Diochon and Gore, 2016;Claeyé, 2017).…”

Interpreting Perceptions about Coastal Fisheries in Sierra Leone: Scapegoats and Panaceas

“…Panaceas are often linked to ideologies which purport to have uncovered the key to economic development: right wing ideologies see the market as the panacea [21]; left-wing ideologies see equality as the panacea [22]. Other candidate social, scientific, economic and political panaceas include poverty relief [23]; universal access to education [24][25][26]; social enterprises [27][28][29] inter-group contact [30]; scientific expertise [31]; entrepreneurship [32]; collaborative innovation [33]; privatisation [34]; public-private partnerships [35]; corporate social responsibility [36]; integrated coastal zone management [37]; performance management [38]; leadership [39,40] stakeholder participation [41][42][43]); co-management [44]; voting [45]; trust in government [46]; and strong law enforcement [39].…”

Social entrepreneurial intention: A systematic literature review and outlook

“…Many authors have suggested that culture may influence the intention to start a social enterprise but empirical studies are lacking (Defourny & Nyssens, 2010;Zahra, Newey, & Li, 2014). Bacq and Janssen (2011) and Diochon and Ghore (2016) argue that understanding the influence of local contexts is very important in the social business sector.…”