Contextual intelligence and flexibility: understanding today's marketing environment

Logman, Marc

doi:10.1108/02634500810894343

Cited by 24 publications

(14 citation statements)

References 30 publications

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“…Professional and scholarly literature from several professional domains describe the importance of contextual intelligence in the workplace. [8][9][10][11][12][13][14][15][16][17][18][19][20][21][22][23][24] The purpose of this investigation was to explore how frequently contextual intelligence behaviors are practiced by female healthcare managers. Our findings indicate that 75%, (N=9) of the CI behaviors were practiced with very high or high frequency, with Multicultural leadership, Constructive use of influence, and Diagnoses context being the most frequently practiced.…”

Section: Discussionmentioning

confidence: 99%

“…[6][7] Contextual intelligence (CI) has been reported to be important and useful in a variety of industries relative to decision-making and leadership behaviors. Professionals and scholars in nursing, 8 educational research, 9 psychology, [10][11][12] counseling, 13 business, 14 politics, 15 athletic training, [16][17] medicine, 18 marketing, 19 teacher education, [20][21] global entrepreneurship, [22][23] and military strategy 24 have promoted contextual intelligence as a useful or even requisite skill. Each promotes CI for different reasons, but generally CI facilitates identifying external and internal influences that are not immediately obvious, helps in considering non-linear relationships, promotes a holistic perspective to resolve tensions among opposing ideas, and generates innovative outcomes.…”

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confidence: 99%

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Contextual intelligence behaviors of female hospital managers in the United States

Kutz

Ball

Carroll

2017

International Journal of Healthcare Management

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Section: Discussionmentioning

confidence: 99%

mentioning

confidence: 99%

Contextual intelligence behaviors of female hospital managers in the United States

Kutz

Ball

Carroll

2017

International Journal of Healthcare Management

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“…They were consistent with studies by Lagrosen (2005) and Zhang et al (2009) pointing to the importance of involving customers in NPD. They also bore out the notion that customer involvement can provide valuable information for NPD (Bloch et al, 2009;Goffin and New, 2001), especially given the wide range of possible customer contexts and behaviors (Logman, 2008a(Logman, , 2008b.…”

Section: Discussionmentioning

confidence: 99%

“…Drawing insight from successful companies, an organization needs to formulate different strategic actions in response to different customer contexts to gain the advantage of strategic flexibility (Logman, 2008a). These contextual adaptations may be partly or fully determined by customers themselves, and need not be limited to the attributes and functions of a product, but may also cover the experience and action or activity with it.…”

Section: Customer Involvementmentioning

confidence: 99%

Prototyping, customer involvement, and speed of information dissemination in new product success

Tih¹,

Wong

Lynn

et al. 2016

JBIM

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Purpose Rapid prototyping can potentially accelerate the entire process of new product development (NPD), enabling a high level of customer involvement and hence new product success (NPS). This study aims to examine the relationship between prototyping and NPS, and the moderating effect of customer involvement, as well as the influence of speed of information dissemination on customer involvement. Design/methodology/approach Data were collected using the survey method through structured questionnaires. The key participants were management and team leaders from technology-based companies. Findings The results indicate that prototyping positively correlates with NPS, particularly when customer involvement is high. The speed of information dissemination, both from customers and on competitive products, has a positive impact on customer involvement. Research limitations/implications The study was limited by the undefined development stage of the prototype when offered for customer feedback. Future studies could focus on how customer involvement at each stage of prototype development affects NPS through a moderating effect. Practical implications The study confirms that investing in prototyping equipment for NPD increases the probability of NPS. Information capturing customers’ views and on competitive products in the market should be shared among the NPD teams. This could encourage better sharing of opinions and perceptions with customers about whether new products meet their wishes and expectations. Originality/value This study demonstrates that customer involvement moderates the relationship between prototyping and NPS. The degree of customer involvement depended on the speed of response of the customers themselves and on how well competitive product information was disseminated within the NPD team.

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“…In this context, strategic marketing planning tools that allow more flexibility have been proposed, such as contextual planning tools (Logman, 2008). This implies that marketing planning/strategic management should no longer be restricted to analysis of real data within specific product/market boundaries, but should focus more on contextual information (which exceeds product/market boundaries).…”

Section: Introductionmentioning

confidence: 99%

Realism versus simplicity in strategic marketing planning: the impact of temporality

Logman

2011

Marketing Intelligence &Amp; Planning

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This paper aims to get insight into managers' cognitive maps with respect to simplicity, realism and confidence, when talking about strategic marketing planning. Moreover, it analyses the impact of temporal modes of thinking on the three cognitive constructs studied. Design/methodology/approach -A qualitative research is performed, touching the core of what is really going on in the manager's mind rather than just skimming the surface. Findings -Past and present oriented thinking (often found in deductive and inductive approaches) are found to be more simple but less realistic than an abductive (may be) or even visionary (will be) approach. Moreover, managers seem to integrate elements of various schools of management thought when thinking about simplicity, realism and confidence. Practical implications -Managers use management tools, frames and dimensions in a compound way when developing strategic marketing plans. Originality/value -The paper sheds another light on how various schools of management thought are used in strategic marketing planning practice.

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Contextual intelligence and flexibility: understanding today's marketing environment

Cited by 24 publications

References 30 publications

Contextual intelligence behaviors of female hospital managers in the United States

Contextual intelligence behaviors of female hospital managers in the United States

Prototyping, customer involvement, and speed of information dissemination in new product success

Realism versus simplicity in strategic marketing planning: the impact of temporality

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