Context Effect on Recognition the Creative of Advertising -Focused on Award Advertisement of JoongAng Ilbo-

Kai-quan, Shi; Chung, SungWhan; 김용구,

doi:10.18852/bdak.2017.15.3.53

ajournalofbranddesignassociationofkorea

2017

DOI: 10.18852/bdak.2017.15.3.53

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Context Effect on Recognition the Creative of Advertising -Focused on Award Advertisement of JoongAng Ilbo-

Shi Kai-quan¹,

SungWhan Chung²,

김용구 김용구³

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Context Effect on Recognition the Creative of Advertising -Focused on Award Advertisement of JoongAng Ilbo-

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