“…In these studies, it has been shown that the specificity of the judgment (decisions based on global semantic vs. feature-specific similarity) as well as the strength of the semantic association between probe and target (relative to probe and distracter) modulate left ventral pFC activation (Badre, Poldrack, Pare-Blagoev, Insler, & Wagner, 2005;Wagner, Pare-Blagoev, Clark, & Poldrack, 2001;Thompson-Schill, DʼEsposito, Aguirre, & Farah, 1997)-that is, a weaker association between probe and target requires a greater degree of on-line exploration of the semantic database. In addition, a number of studies that look at the processing of semantically ambiguous materials-for example, metaphors and homonymshave shown that stimuli that are inherently multifaceted (in terms of their relationship to underlying meaning) also give rise to greater processing demands with the executive semantic system (Hoenig & Scheef, 2009;Mashal, Faust, Hendler, & Jung-Beeman, 2009;Chen, Widick, & Chatterjee, 2008;Gennari, MacDonald, Postle, & Seidenberg, 2007;Shibata, Abe, Terao, & Miyamoto, 2007;Stringaris, Medford, Giampietro, Brammer, & David, 2007;Zempleni, Renken, Hoeks, Hoogduin, & Stowe, 2007;Lee & Dapretto, 2006;Rodd, Davis, & Johnsrude, 2005;Rapp, Leube, Erb, Grodd, & Kircher, 2004). These findings are unsurprising given that left ventral pFC has been implicated in a wide range of different executive processes, including task switching, resolution of proactive interference and strategic priming (Gold et al, 2006;Brass, Derrfuss, Forstmann, & Cramon, 2005).…”