2021
DOI: 10.7717/peerj-cs.813
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Context-based sentiment analysis on customer reviews using machine learning linear models

Abstract: Customer satisfaction and their positive sentiments are some of the various goals for successful companies. However, analyzing customer reviews to predict accurate sentiments have been proven to be challenging and time-consuming due to high volumes of collected data from various sources. Several researchers approach this with algorithms, methods, and models. These include machine learning and deep learning (DL) methods, unigram and skip-gram based algorithms, as well as the Artificial Neural Network (ANN) and … Show more

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Cited by 12 publications
(9 citation statements)
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“…This approach is perfect as it can handle vast amounts of data and is automated. For sentiment prediction and optimization, ML algorithms including Naive Bayes (NB), DT, Regression, and Support Vector Machine (SVM) have typically been utilised to address the issue of sentiment classification on Twitter [5]. While SVM and Multinomial NB have been demonstrated to perform better in terms of accuracy and optimization.…”
Section: Methodsmentioning
confidence: 99%
“…This approach is perfect as it can handle vast amounts of data and is automated. For sentiment prediction and optimization, ML algorithms including Naive Bayes (NB), DT, Regression, and Support Vector Machine (SVM) have typically been utilised to address the issue of sentiment classification on Twitter [5]. While SVM and Multinomial NB have been demonstrated to perform better in terms of accuracy and optimization.…”
Section: Methodsmentioning
confidence: 99%
“…SVM with hybrid features through inverse bias algorithm was used by Li & Xu (2014) to perform stock market sentiment analysis. Chinnalagu & Durairaj (2021) , Gui et al (2016) used SVM to recognize emotion and captured the cause information using convolution kernels from syntactic trees. In their sentiment analysis model, Li & Meesad (2016) used the k-means method to cluster the data into positive and negative groups, achieving a 70% accuracy.…”
Section: Related Literaturementioning
confidence: 99%
“… Mehta, Pandya & Kotecha (2021) developed and deployed a stock price prediction accuracy tool that considered public mood and used machine learning algorithms and Long Short-Term Memory to achieve the best accuracy of 92.45%. Chinnalagu & Durairaj (2021) suggested a high-performance yet cost-effective model that classified text and word embedding utilizing the fastText package from Facebook’s AI research (FAIR) Lab, as well as the standard Linear Support Vector Machine (LSVM). The accuracy of the fastText model achieved is 90.71%.…”
Section: Related Literaturementioning
confidence: 99%
“…It deciphers positive, negative or neutral emotions through lexica and keyword enhancers [36]. It is commonly used in business to establish consumer trends, such as through customer reviews [37,38]. It has been previously used in healthcare to analyze sentiments surrounding patient experience [39] and COVID-19 vaccine hesitancy [40,41].…”
Section: Sentiment Analysis Of Personal Experiencementioning
confidence: 99%