Context and Considerations for the Development of Community-Informed Health Communication Messaging to Support Equitable Uptake of COVID-19 Vaccines Among Communities of Color in Washington, DC

Kerrigan, Deanna; Mantsios, Andrea; Karver, Tahilin Sanchez; Davis, Wendy; Taggart, Tamara; Calabrese, Sarah K.; Mathews, Allison; Robinson, Sullivan; Ruffin, R.; Feaster-Bethea, Geri; Quinteros-Grady, Lupi; Galvis, Carmen; Reyes, Rosa María Ortiz; Chio, Gabriela Martinez; Tesfahun, Mesgana; Lane, Ambrose; Peeks, Shanna; Henderson, Kimberly M.; Harris, Kimberly M.

doi:10.1007/s40615-022-01231-8

Cited by 20 publications

(46 citation statements)

References 38 publications

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“…These high participants numbers are explained by several studies conducting group interviews and some analysing qualitative responses from a large pool of survey data. Female participants made up 71% of eleven included studies, with information regarding gender unreported or unclear for qualitative analysis in the remaining four studies ( Cook et al, 2022 ; Kerrigan et al, 2022 ; Momplaisir et al, 2021 ; Shaw et al, 2022 ). Most studies sampled from an adult population, while three studies included children and adolescents from age 13 ( Budhwani et al, 2021 ; Garcia et al, 2021 ; Okoro et al, 2021 ).…”

Section: Resultsmentioning

confidence: 99%

“…Regarding race and ethnicity of participants, the majority of studies included African American and Latinx samples. Two focused solely on African American populations ( Budhwani et al, 2021 ; Okoro et al, 2021 ), two on Latinx populations ( Cáceres et al, 2022 ; Garcia et al, 2021 ) and five on both of these groups ( Balasuriya et al, 2021 ; Jimenez et al, 2021 ; Momplaisir et al, 2021 ; Kerrigan et al, 2022 ; Osakwe et al, 2022 ). Four papers included broader multi-ethnic groups ( Carson et al, 2021 ; Cook et al, 2022 ; Woodhead et al, 2021 , pp.…”

Section: Resultsmentioning

confidence: 99%

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Reasons for COVID-19 vaccine hesitancy in ethnic minority groups: A systematic review and thematic synthesis of initial attitudes in qualitative research

Shearn

Krockow

2023

SSM - Qualitative Research in Health

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Reasons for COVID-19 vaccine hesitancy in ethnic minority groups: A systematic review and thematic synthesis of initial attitudes in qualitative research

Shearn

Krockow

2023

SSM - Qualitative Research in Health

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Section: Introductionmentioning

confidence: 99%

“…Emerging studies demonstrate that vaccine hesitancy is deeply rooted in several overlapping areas: (1) mistrust in health care, government, and research [10][11][12][13]; (2) structural racism [14]; and (3) lack of understanding of science related to vaccine-specific issues (eg, efficacy, safety, speed of development) [13,15]. Lack of information, misinformation, and disinformation further drive vaccine hesitancy [10], with social or mass media as the primary source [15]. Because effective communication is necessary to help African Americans make informed decisions about COVID-19 vaccines [16], studies have begun to explore the communication strategies necessary to increase COVID-19 vaccination [17][18][19].…”

Section: Introductionmentioning

confidence: 99%

“…However, perceptions of the messages remain unknown, and none (to the best of our knowledge) have actively engaged the African American community to develop or refine the messages on COVID-19 vaccination to ensure cultural appropriateness. Such engagement is key because African Americans' values and decision-making about the COVID-19 vaccine are strongly shaped by culture [10,12,13,27], and targeting will maximize "fit" of information to an individual's unique characteristics [28,29].…”

Section: Introductionmentioning

confidence: 99%

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Development of a Theory-Based, Culturally Appropriate Message Library for Use in Interventions to Promote COVID-19 Vaccination Among African Americans: Formative Research

Cunningham-Erves¹,

Brandt²,

Sanderson³

et al. 2022

JMIR Form Res

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Background Disparities in COVID-19 incidence, hospitalization, and mortality rates among African Americans suggest the need for targeted interventions. Use of targeted, theory-driven messages in behavioral and communication interventions could empower African Americans to engage in behaviors that prevent COVID-19. Objective To address this need, we performed a formative study that aimed to develop and design a culturally appropriate, theory-based library of messages targeting concerns around COVID-19 vaccines that could be used in behavioral and communication interventions for African Americans. Methods Message development occurred between January 2021 and February 2022. Initial messages were designed by a multidisciplinary team of researchers, community leaders, and community members. Kreuter’s 5 strategies (ie, linguistic, peripheral, evidential, sociocultural, and constituent-involving strategies) were used to achieve cultural appropriateness. After forming a community-academic partnership, message development occurred in 4 phases: (1) adaptation of a message library using the literature, (2) review by 6 clinical and research experts for content validation, (3) input and review by a 6-member community advisory panel (CAP), and (4) message pretesting with African Americans via semistructured interviews in a qualitative study. Results Themes from the semistructured interviews among 30 African Americans were as follows: (1) community reactions to the messages, (2) community questions and information needs, (3) suggestions for additional content, and (4) suggestions to improve comprehension, relevance, and trustworthiness. Feedback from the CAP, community members, and scientific experts was used by members of the community-academic partnership to iteratively update message content to maximize cultural appropriateness. The final message library had 18 message subsets for adults and 17 message subsets for parents and caregivers of children. These subsets were placed into 3 categories: (1) vaccine development, (2) vaccine safety, and (3) vaccine effectiveness. Conclusions We used a 4-phase, systematic process using multiple community engagement approaches to create messages for African Americans to support interventions to improve COVID-19 vaccination rates among adults and children. The newly developed messages were deemed to be culturally appropriate according to experts and members of the African American community. Future research should evaluate the impact of these messages on COVID-19 vaccination rates among African Americans.

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Promoting public health equity through strategic information campaigns on social media during the COVID‐19 pandemic: An analysis of pandemic health information campaigns on Twitter in Houston, Texas

Page‐Tan,

Hope

2024

Risk Hazard & Crisis Pub Pol

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Throughout the coronavirus disease 2019 (COVID‐19) pandemic, reports have indicated vulnerable communities have suffered disproportionately from chronic illness, higher death rates, and unequal access to healthcare. This calls into question the equity of the nationwide vaccination program launched in the United States in 2021, a program with the potential to mitigate the disproportionate burden of the pandemic in these communities. This study investigates the extent to which local government agencies, elected officials, and community‐based organizations (CBOs) engaged in equitable information campaigns during the COVID‐19 pandemic to address health barriers common in vulnerable communities, including issues of access, fear, and language barriers. Using a sui generis data set of COVID‐19 testing and vaccine‐related Twitter posts from local government agencies, elected officials, and CBOs from Houston, Texas, we find that local government agencies were more likely than elected officials and CBOs to engage in equitable information campaigns and that among elected officials, Democrats were more likely than Republicans to engage in equitable messaging. These findings have important implications for communication strategies such as targeted and culturally sensitive messaging. These findings also signal an opportunity for elected officials and CBOs to engage further with their constituents and social networks to share public health information on their public communication platforms.

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Context and Considerations for the Development of Community-Informed Health Communication Messaging to Support Equitable Uptake of COVID-19 Vaccines Among Communities of Color in Washington, DC

Cited by 20 publications

References 38 publications

Reasons for COVID-19 vaccine hesitancy in ethnic minority groups: A systematic review and thematic synthesis of initial attitudes in qualitative research

Reasons for COVID-19 vaccine hesitancy in ethnic minority groups: A systematic review and thematic synthesis of initial attitudes in qualitative research

Development of a Theory-Based, Culturally Appropriate Message Library for Use in Interventions to Promote COVID-19 Vaccination Among African Americans: Formative Research

Promoting public health equity through strategic information campaigns on social media during the COVID‐19 pandemic: An analysis of pandemic health information campaigns on Twitter in Houston, Texas

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