Higher Education Consumer Choice 2016
DOI: 10.1007/978-1-137-49720-8_2
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Context and Concepts of Higher Education Consumer Choice

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Cited by 5 publications
(6 citation statements)
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“…Past research supports theory testing using product/service that are more likely to have relevant features of interest (Alford & Sherrell, 1996). Second, scholars have recommended more research on consumer decision models engaging university as a product/service category (Rauschnabel et al, 2016;Hemsley-Brown & Oplatka 2016). Third, choosing a university as our product/service category of interest is a rational option as it is familiar and relevant to our study subjects (i.e., students and prospective universities).…”
Section: Pre-testmentioning
confidence: 67%
“…Past research supports theory testing using product/service that are more likely to have relevant features of interest (Alford & Sherrell, 1996). Second, scholars have recommended more research on consumer decision models engaging university as a product/service category (Rauschnabel et al, 2016;Hemsley-Brown & Oplatka 2016). Third, choosing a university as our product/service category of interest is a rational option as it is familiar and relevant to our study subjects (i.e., students and prospective universities).…”
Section: Pre-testmentioning
confidence: 67%
“…Gender and BMI may indicate a barrier to information technology use in adolescents and practitioners [ 50 - 52 ], but reported disparities in adoption of Internet-based health correspond more with lower income, educational attainment, ethnic background, and those for whom English is not their native language [ 53 ]. Gender and BMI influence on engagement was equivocal in terms of the odds reported in this study; the student sample here may be more consumer-driven, aligned to recent shifts in UK higher education with strong emphasis on student choice and experience and less on gender-based decisions [ 49 ].…”
Section: Discussionmentioning
confidence: 99%
“…Gender and BMI may indicate a barrier to information technology use in adolescents and practitioners [50][51][52], but reported disparities in adoption of Internet-based health correspond more with lower income, educational attainment, ethnic background, and those for whom English is not their native language [53]. Gender and BMI influence on engagement was equivocal in terms of the odds reported in this study; the student sample here may be more consumer-driven, aligned to recent shifts in UK higher education with strong emphasis on student choice and experience and less on gender-based decisions [49].…”
Section: Discussionmentioning
confidence: 99%