Content Strategy

Introduction to Special Issue: The People, Practices, and Technologies Central to Content Strategy

“…content becomes increasingly important to organizational outcomes within such diverse industries as business, healthcare, education, and government, the role of the technical communicator begins to shift to that of content strategist (Andersen, 2015). Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and even search engine optimization (Getto et al, 2019). At the same time, we are seeing remarkable growth in jobs devoted to these content-centric skills.…”