Content Strategy Service-Learning Partnerships with Nonprofit Organizations

Content Strategy or Strategic Content? Suggestions for Developing Sustainable Content Strategy in Advocacy Organizations

“…Because advocacy organizations engage in political activism and a multitude of social justice issues, their content and content strategies are often focused on holistic policy training, strategic process design, leadership development, or building coalitions and organizing capacity (i.e., raising money). While nonprofit content strategy has been studied by some technical communicators (Dush et al, 2016; Flanagan & Getto, 2017; Grabill, 2007; Halvorson & Rach, 2012; Jones, 2014), there is scant research on how advocacy nonprofits strategize, plan, create, maintain, and audit (Casey, 2015) 1 their content to meet their ever-shifting goals. To begin to understand this alternative space for the study and implementation of content strategy, this case example considers Organizing for Action's (OFA) static content repository and its associated content strategy for sharing training materials and organizers’ stories.…”