Content is power: Cultural engineering and political control over transnational television

Abstract

Since the 2000s, the television industry in Turkey has emerged as a transnational business and as one of the largest TV program exporters worldwide. However, Turkish television is still largely national in its production practices and content, and thus, highly vulnerable to the domestic political landscape and media regulations of the government. In the last two decades, rather than endorsing the independent growth of this emerging industry in the international markets, the Turkish government has erected barriers by tightening censorship and passing new regulations to control national television and its content production. The AKP government deployed various state apparatuses, including Turkey's public broadcasting channel (TRT), English language news channel (TRT World), and the regulatory agency Radio and Television Supreme Council (RTÜK) to foster the type of television content that can ideologically serve the AKP's conservative and neo-Ottomanist agendas. Drawing on the political economy of media and through critical analysis, this paper analyzes how these state mechanisms are used to instrumentalize TV exports and media institutions in service of President Erdoğan's cultural, economic, and foreign policy agendas within the country and abroad. By investigating the tension between the state's ideological project and the regional, transnational, and global mediasphere, our work sheds light on how the implementation of the government's new media and cultural policies, top-down directives and pressures from the state and government on both the TV industry and its audience, and South-to-South cultural flows have shaped the Turkish TV industry and its content in the last two decades.