Content and process priming: A review

Abstract

2016-12-23T18:49:38

When, why, and how do powerholders “feel the power”? Examining the links between structural and psychological power and reviving the connection between power and responsibility

“…According to priming research, the types of cues that activate cognitive networks in ways that subsequently affect behavior are temporary and episodic (Janiszewski & Wyer, 2014;Schrö der and Thagard, 2013). For example, some approaches that have been used to activate the construct of power without bringing it into conscious awareness involve word search puzzles or scrambled sentence tasks incorporating words such as ''boss,'' ''control,'' and ''executive'' (Chen et al, 2001;Smith & Trope, 2006).…”

Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers

“…These, in turn, are made more easily accessible by the singularity and plurality of the pronouns in the task. This path from pronouns to mindsets characterizes a spreading activation perspective of the priming task (Janiszewski & Wyer, 2014). John (2007, 2008) and Kühnen, Hannover and Schubert (2001) raised that different mindsets (analytic and holistic) reflect on performance for pattern-recognition tasks.…”

“…Priming has a long-standing history in the marketing literature and, specifically, in consumer behavior research (for a thorough review, see Janiszewski & Wyer, 2014). Its effects vary from how favorably individuals respond to ethnic spokespeople when primed with ethnic self-awareness (Forehand & Deshpandé, 2001) to how ceiling height influences consumers' type of cognitive processing (Meyers-Levy & Zhu, 2007).…”

Priming Effects on Affective Preference for Healthy Products Over Unhealthy Products Upon Brand Exposure

“…Priming is the process of exposing an individual to stimuli (i.e., primes) that enhance the accessibility of a concept associated with the stimuli (e.g., Janiszewski & Wyer, 2014). Then, this accessible concept may affect subsequent judgments and choices of the individual (e.g., Janiszewski & Wyer, 2014). As social marketers look for low-cost and effective methods to influence consumers and promote their well-being, priming can be a useful tool for social marketing (Guéguen, Bougeard-Delfosse, & Jacob, 2015).…”