2015
DOI: 10.1089/cyber.2015.0045
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Content Analysis of Select YouTube Postings: Comparisons of Reactions to the Sandy Hook and Aurora Shootings and Hurricane Sandy

Abstract: This study details an innovative and methodical content analysis of 2,207 YouTube comments from four different YouTube videos (e.g., breaking news or memorials) related to the 2012 Sandy Hook Elementary School and Aurora theater mass shootings and the catastrophic Hurricane Sandy. As expected, YouTube comments associated with the Sandy Hook shootings (particularly those from a memorial video) were especially likely to feature compassion and grief with lessened hostility. This study highlights differing online … Show more

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Cited by 23 publications
(23 citation statements)
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“…In addition, YouTube video comments are generally genuine personal reactions made by the commenters. Compared with the socially desirable answers obtained from surveys/focus groups, this social media data produces theoretically and empirically sound results [ 48 ]. Moreover, in comparison with the traditional sample size and response rate, this study offers significant value to the existing literature of health-related studies by investigating the rich and diverse social media data gathered from YouTube.…”
Section: Discussionmentioning
confidence: 99%
“…In addition, YouTube video comments are generally genuine personal reactions made by the commenters. Compared with the socially desirable answers obtained from surveys/focus groups, this social media data produces theoretically and empirically sound results [ 48 ]. Moreover, in comparison with the traditional sample size and response rate, this study offers significant value to the existing literature of health-related studies by investigating the rich and diverse social media data gathered from YouTube.…”
Section: Discussionmentioning
confidence: 99%
“…This study, which largely employed the methods as detailed in Miller (), received an IRB approved Level I review given its use of publicly available information and the removal of all personal information prior to data analyses. No individuals whose YouTube comments were considered or used for this study were ever directly contacted whatsoever.…”
Section: Methodsmentioning
confidence: 99%
“…One possible means of skirting these ethical limitations while still offering a meaningful comparison of differing events featuring evil is to consider YouTube comments associated with events showing varying levels of evil. A previous study by Miller ()—which largely offers the basic methodological foundation of this investigation—contrasted select YouTube comments regarding expressions of grief and related emotional reactions with respect to three tragedies that occurred in 2012: the Sandy Hook Elementary School shootings, the Aurora theater shootings, and the landfall of the destructive Hurricane Sandy. The videos associated with these events all featured breaking news reports and an additional memorial video was shown regarding the Sandy Hook shootings.…”
Section: Introductionmentioning
confidence: 99%
“…The majority of CMSS analyses have turned to automated or manual text content analysis methods applied to messages or posts in order to understand how social support is exchanged in online health communities such as social media networks and online forums (e.g., [9,11,38]). For instance, Wang et al employed machine learning-based methods to automatically identify emotional and informational support in messages posted to an online support group for breast cancer patients and to correlate their prevalence with online group member retention.…”
Section: Computer-mediated Social Support (Cmss)mentioning
confidence: 99%