“…Several studies exploring criminal behaviours (Canter & Fritzon, 1998; Canter & Heritage, 1990; Ioannou et al., 2015; Salfati, 2000; Yaneva et al., 2018) found the application of this method to be informative and productive. The use of this approach as an appropriate analytical method has been supported by different academic research (Goodlad et al., 2019; Greenwood et al., 2023; Ioannou et al., 2018; Synnott et al., 2018) which used it for the content analysis of a variety of crimes types. In addition, its application extends also in other areas of psychology, such as organisational psychology (Lyons et al., 2010) and psychology of advertising (Hetsroni, 2000).…”