Skin stretch marks are changes common to both women and men of all ages. Eliminating them is difficult and often does not bring the expected results. The aim of the study was to review methods that reduce visibility and eliminate stretch marks. Most treatments give visible results in the case of stretch marks in the inflammatory phase. In order to eliminate white stretch marks, combined therapies must be used in the atrophy phase. It is recommended to use exfoliating preparations, laser therapy, radiofrequency and more and more popular micro-needle methods, which, when used in accordance with the recommendations, give great hope for the effectiveness of the therapy. Individually selected cosmetology therapy can not only improve the appearance of the skin with stretch marks, but also restore self-confidence.