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AbstractThe theory of money typically ignores the fact that the mode of market interaction arises endogenously, and simply assumes a decentralized, bilateral exchange process. However, endogenizing the organization of trade is critical for understanding the conditions that lend themselves to the development of money as a mode of exchange. To study this, we develop a "travelling game" to study the spontaneous emergence of different systems of exchange theoretically and experimentally. Players located on separate "islands" can either stay and trade on their island, or pay a cost to trade elsewhere. Earnings rise with the frequency of trade but fall with the frequency of travel. Decentralized and centralized markets can both emerge in equilibrium. The latter maximize consumption frequencies and are socially efficient; the former minimize travel cost and require the use of a medium of exchange. In the laboratory, a centralized market more frequently emerges when subjects perform diversified economic tasks, and when * We thank Avihood Baron, Avichai Chachmon, Inbal Dekel, Isi Feder and Uriel Rochev for research and programming assistance, as well as seminar participants at the Technical University of Berlin and participants at the 2013 and 2015 SAET Meetings and the 2015 ESA International Meetings for comments. D. Goldberg and A.