Consumption Patterns of Chinese Elders: Evidence from A Survey in Wuhan, China

Ying, Binwu; Yao, Rui

doi:10.1007/s10834-006-9032-9

Cited by 15 publications

(8 citation statements)

References 8 publications

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“…Households living in the east and those residing in municipalities spend the most on food ($2,000 and $2,500, respectively), which is related to the higher cost of living in East China. Age did not seem to affect household expenses, which is consistent with the results of Ying and Yao (2006). Using data collected in Wuhan, China, the authors concluded that there are no substantial differences in consumption between older and younger Chinese households.…”

Section: Expensessupporting

confidence: 78%

Family Finances in Urban China: Evidence from a National Survey

2010

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Section: Expensessupporting

confidence: 78%

Family Finances in Urban China: Evidence from a National Survey

2010

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“…The concept of compensatory consumption provides theoretical insights into buying behavior of BOP consumers where they overspend on cosmetics and other products that are associated with status and gives precedence to satisfaction of aspirational needs over more basic needs. This behavior is commonly observed in low-income population in emerging economies (Banerjee andDuflo, 2007, Subrahmanyan andGomez-Arias, 2008;Van Kempen, 2007;Ying and Yao, 2006). Indian BOP households overspend on festivities and events like weddings with a desire to follow social norms and enhance the status (Viswanathan, 2007).…”

Section: Compensatory Consumptionmentioning

confidence: 89%

The influence of marketing on consumption behavior at the bottom of the pyramid

Jaiswal

Gupta

2015

Journal of Consumer Marketing

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Purpose – This paper aims to explore the nature and degree to which marketing affects consumption behavior of bottom of the pyramid (BOP) population. The objective of the study is to examine, identify and explain aspects of consumption behavior that evidences the influence of marketing practices on the BOP consumers. Design/methodology/approach – The study uses a long interview-based approach for an in-depth qualitative investigation of consumption behaviors of BOP consumers. Findings – Key findings that emerged from the research are: widespread usage of international brands and expenditure on products outside of the core bundle of consumption, susceptibility to sales promotions, need to look and feel good and use “fairness” creams, susceptibility to advertising and celebrity endorsements and influence of store personnel. Practical implications – For managers, this research suggests a careful examination of the likely consequences of their marketing actions. A set of guidelines are provided to them for doing business in a responsible manner at the BOP markets. Social implications – Recommendations for public policymakers are offered that stress on the need for ethical marketing exchanges to address the concern over possible exploitation of this vulnerable population. Originality/value – Extant literature on BOP has largely been conceptual in nature, relying on various case studies. This study empirically examines the nature and influence of marketing in the purchase behavior of BOP consumers. This is perhaps the first study providing empirical support to the argument that the poor consumers divert their scarce financial resources from fulfilling basic needs to purchasing non-essential discretionary products under the influence of BOP marketing.

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“…Even soft expressions such as “the golden age” and “the mature market” have all encountered criticism from older consumers (Mitchell 1996 ). Ying and Yao ( 2006 ) found that older consumers had similar consumption needs as younger adults. Therefore, treating those consumers with a younger self-perceived age the same way as younger consumers may be more beneficial for businesses.…”

Section: Self-perceived Age Of Older Chinese Consumersmentioning

confidence: 99%

Self-perceived Age and Attitudes Toward Marketing of Older Consumers in China

Ying

Yao

2010

J Fam Econ Iss

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Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers’ behavior. This article defines the gray market in China, investigates the factors that affect the differences between older consumers’ self-perceived age and life age, and analyzes the influence of self-perceived age on older Chinese consumers’ behavior. In this study, 1,120 older consumers were randomly selected from six cities in China. Findings show that over half of the respondents feel younger than their actual life age. Related marketing strategies are discussed.

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Consumption Patterns of Chinese Elders: Evidence from A Survey in Wuhan, China

Cited by 15 publications

References 8 publications

Family Finances in Urban China: Evidence from a National Survey

Family Finances in Urban China: Evidence from a National Survey

The influence of marketing on consumption behavior at the bottom of the pyramid

Self-perceived Age and Attitudes Toward Marketing of Older Consumers in China

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