Consumption Behaviours of Park Visitors and the Implications  for Tourism Marketing: A Case in China

Zeng, Benxiang

doi:10.4236/chnstd.2013.21003

Cited by 2 publications

(1 citation statement)

References 20 publications

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“…Lamb, Hair and McDaniel (2004) have indicated that a thorough understanding of a market profile should benefit the effective promotion of a tourist product and thus effective marketing. Tourist typologies are useful in tourism planning only to the extent that they reflect tourist behaviour and the level of discomfort they bring to the receiving system (Benxiang 2013). Thus, an analysis of the demographic profile of nature-based tourists can benefit tourism marketers, especially with regard to market segmentation, product development, service quality evaluation, image development and promotional activities (Kruger, Viljoen & Saayman 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

An exploratory investigation towards a visitor motivational profile at a provincial nature reserve in Gauteng

Muzeza

Hermann

Khunou

2018

SAJBM

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This study strives to address the needs of a Gauteng provincial nature reserve in order to develop a greater understanding of the visitors’ profile to this reserve in terms of demographics and motivations for visitation. Understanding the motivations for different types of visitors is vital for reserve management to adequately satisfy the visitors’ needs. An exploratory factor analysis was used to identify visitor segment profiles based on their motivations for visiting the reserve. The factor analysis revealed six motivation factors. These segments included relaxation and escape; nostalgia and history; personal benefits; wildlife and geographical features; convenience and part of lifestyle; and participating in an event. The study, furthermore, identified, for the first time at a South African provincial nature reserve, a new motivator factor: participating in an event. The results show that segmentation by motivation is a useful research tool for identifying what motivates visitors to travel. Understanding the differences within these segments will help management offer satisfying innovative activities and services to visitors. Recommendations for management include providing opportunities for nature enthusiasts by enhancing awareness creation of the fauna and flora present in the reserve as well as providing opportunities for relaxation and escape through the introduction of recreational facilities such as wellness programmes. Improved amenities are required such as refreshments, curios retail and overnight accommodation. The reserve appeals widely to mountain bikers; thus, marketing efforts should be directed towards this group.

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Section: Literature Reviewmentioning

confidence: 99%

An exploratory investigation towards a visitor motivational profile at a provincial nature reserve in Gauteng

Muzeza

Hermann

Khunou

2018

SAJBM

View full text Add to dashboard Cite

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The potential implications of environmental deterioration on business and non-business visitor expenditures in a natural setting

2014

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Nature-based tourism can be an important source of income for regional economies but relies on a healthy environment. Using data collected from business and non-business visitors to Australia’s coast adjacent to the Great Barrier Reef, the authors generate estimates of the potential financial impact of environmental degradation, demonstrating a novel way of testing and controlling for hypothetical response bias. More than 90% of non-business visitors and 67% of business visitors came to the region for at least one nature-related reason. Average daily expenditure was similar for both visitor segments (≈AUD$190), but the determinants of expenditure varied. All visitors reacted much more negatively to the prospect of environmental degradation than to a 20% increase in (local) prices, although business visitors were much less responsive than non-business visitors. Adjusting for hypothetical response bias, the authors estimate that substantial environmental degradation could reduce visitor expenditures (and thus local tourism incomes) by at least 17%.

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Consumption Behaviours of Park Visitors and the Implications for Tourism Marketing: A Case in China

Cited by 2 publications

References 20 publications

An exploratory investigation towards a visitor motivational profile at a provincial nature reserve in Gauteng

An exploratory investigation towards a visitor motivational profile at a provincial nature reserve in Gauteng

The potential implications of environmental deterioration on business and non-business visitor expenditures in a natural setting

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