Consuming postcolonial shopping malls

Varman, Rohit; Belk, Russell W.

doi:10.1080/0267257x.2011.617706

Cited by 63 publications

(56 citation statements)

References 47 publications

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“…As an illustration, in the field of shopping mall patronage, Varman and Belk (2011) have recently shown in their post-colonial analysis of shopping malls as hybrid sites, how young consumers in India, looking upon these spaces as Western spectacles, deploy them to transform their Third World identities. In making an in-depth examination of young American girls' mall experiences, Haytko and Baker (2004) have demonstrated how the girls plan their trips and use the shopping mall to pursue their conventional social projects.…”

Section: Shopping Places As Fields Of Resources For Consumer Projectsmentioning

confidence: 99%

Consumerscapes and the resilience assessment of urban retail systems

Cachinho

2014

Cities

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a b s t r a c tDespite the plethora of studies on the behavior and values of consumers, research in the social sciences tends to sideline the role of the cultural dimension of consumption in the assessment of vitality and resilience of urban retail systems. However, given the tendency for retailers to make consumers a key element in their strategies, the cultural approach seems to be a valuable alternative to firm-centric analysis. This paper seeks to face this challenge mobilizing the lens of Consumer Culture Theory (CCT). The aim is to show why consumerscapes matter in the assessment of urban retail resilience. According to Arnould (2005), CCT allows us to capture the motivating social and cultural contexts of retail patronage and purchasing behaviors and the myriad of motivating factors behind the retail purchase decision. People have a variety of projects that they tend to realize through shopping practices and consumption, and retailers offer the range of resources they need to accomplish such projects. Bearing these ideas in mind, we suggest that in order to assess the resilience of urban retailing we need to know the extent to which the different shopping districts provide consumers with the range of resources they want so as to fulfill their projects, and how retailers and public authorities can, in the long term, sustain or improve the levels of consumer satisfaction. These ideas are discussed both in a theoretical and empirical way supported by the data collected from consumer surveys carried out in three neighborhood shopping districts in Greater Lisbon.

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Section: Shopping Places As Fields Of Resources For Consumer Projectsmentioning

confidence: 99%

Consumerscapes and the resilience assessment of urban retail systems

Cachinho

2014

Cities

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“…Puccinelli et al (2009) posit that little human behaviours are as purposive as shopping. Gaining robust understanding and insights into shopping predictors requires exploring the fundamental reasons that drive consumers to go shopping (Varman and Belk, 2012;Mugan and Erkip, 2009). Though a considerable number of studies have widely reported the major antecedents of mall predictors in marketing and retail literature, the results have been generating unresolved controversy and lack of consensus on the number of variables across cultures or retail types which engender mall-focused shopping (Anic and Vouk, 2005).…”

Section: Review Of Related Literature: Prior Research On Predictors Tmentioning

confidence: 99%

Predictors and Characterisation of Mall Shoppers in a Typical Sub-Saharan African Context: Evidence From Nigeria

Idoko

Nkamnebe

Okoye

2017

IJCMS

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“…Malls and other retail spaces are often used as social spaces where relationships are maintained and in which sociability plays an important role (Haytko andBaker 2004, Sandikci andHolt 1998). Also, shopping is often connected to the enactment of gender roles Crewe 1998, Pettinger 2005) and can furthermore be a way to renegotiate ethnic identities and categories , Friend and Thompson 2003, Houssay-Holzschuch and Teppo 2009, Varman and Belk 2012.…”

Section: Conceptual Domain: New Theoretical Perspectives On Retailmentioning

confidence: 99%

Socio‐cultural retailing: what can retail marketing learn from this interdisciplinary field?

Fuentes

Hagberg

2013

International Journal of Quality and Service Sciences

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Purpose: The purpose of this paper is to contribute to the on-going cultural turn in retail marketing by offering an overview of the interdisciplinary field of sociocultural retailing and discussing how this body of work can contribute conceptually, methodologically and substantively to the field of retail marketing.Design/methodology/approach: This paper is based on a literature review of socio-cultural retail studies in marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of retail marketing.Findings: Drawing on the literature review, the authors argue that socio-cultural retail studies can contribute to the field of retail marketing substantively, conceptually and methodologically, thus broadening its current scope and domains.Originality/value: This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of retail marketing. It is valuable for retailing researchers interested in socio-cultural approaches to the study of contemporary retailing.

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Consuming postcolonial shopping malls

Cited by 63 publications

References 47 publications

Consumerscapes and the resilience assessment of urban retail systems

Consumerscapes and the resilience assessment of urban retail systems

Predictors and Characterisation of Mall Shoppers in a Typical Sub-Saharan African Context: Evidence From Nigeria

Socio‐cultural retailing: what can retail marketing learn from this interdisciplinary field?

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