Consumers’ willingness to pay for health claims during the COVID-19 pandemic: A moderated mediation analysis

Fakhreddine, Lara Bou; Martínez, Marian García; Sánchez, Mercedes; Schnettler, Berta

doi:10.1016/j.jafr.2023.100523

Cited by 3 publications

(2 citation statements)

References 115 publications

(141 reference statements)

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“…A considerable number of studies have been carried out on the relationship existing between the moderating effects COVID-19 might have on different variables [27,28], but very few exist on the moderating effect on agricultural activities [29,30]. A few studies were skimmed out of a vast plethora of research on the moderating effect.…”

Section: Aims and Hypothesesmentioning

confidence: 99%

Agricultural Markets, Cropping Patterns, and Consumption Patterns: The Moderating Effect of COVID-19 on Mountainous Communities

Khayyam,

Kamal,

Nouman

et al. 2023

Sustainability

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Since COVID-19’s emergence in 2020, all segments of life, including farming communities, have been impacted. The pandemic revealed both vulnerabilities and opportunities for resilience, particularly for those dwelling in the harsh mountainous terrains, which have already strained food ecosystems. Taking influence from an exhaustive literature review, this study proposes and tests a model for the transformations observed in the agriculture markets, particularly input, labor, and product markets, and elucidates the influence of these changes on cropping and consumption patterns. With data from two major mountainous terrains in north Pakistan spanning three years before and during the pandemic, a quantitative inquiry was carried out on the agriculture markets and farming patterns. A total of 5273 members of the farming communities were targeted for data collection. A two-step process was used for data analysis, including an evaluation of the outer or measurement model followed by the inner or structural model through partial least squares structural equation modeling (PLS-SEM). With a hitherto ignored focus on the already vulnerable mountainous communities, the findings confirm the direct influence of agriculture markets on changes in the farmers’ cropping patterns as well as the moderating influence of the pandemic on these relationships. Consistent with previous literature, the results also affirm the influence of changes in cropping patterns and changes in consumption patterns. However, it was found that the agriculture input markets strongly predict the changes in cropping patterns, whereas the labor and product markets have comparatively lower prediction value. By investigating the various facets of food supply chains, this study offers valuable insights on market dynamics in times of a crisis, such as a pandemic.

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Section: Aims and Hypothesesmentioning

confidence: 99%

Agricultural Markets, Cropping Patterns, and Consumption Patterns: The Moderating Effect of COVID-19 on Mountainous Communities

Khayyam,

Kamal,

Nouman

et al. 2023

Sustainability

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“…Many studies have stated that price is the most significant factor deterring consumers from purchasing sustainable products, particularly due to the price differential between sustainable and conventional products [4,[12][13][14], which makes the willingness to pay an important characteristic to be evaluated. Numerous studies have previously examined sustainable labels on food, uncovering variations in consumers' preferences and willingness to pay (WTP) based on the products, types of labels, and countries [4,8,12,[14][15][16][17][18][19][20]. While previous studies have assessed consumers' willingness to pay for sustainability labels on food using various methodologies, there is a lack of research applying the choice experiment approach to sustainability labels within the coffee sector in Spain.…”

Section: Introductionmentioning

confidence: 99%

Consumer Willingness-to-Pay for Sustainable Coffee: Evidence from a Choice Experiment on Fairtrade and UTZ Certification

Merbah,

Benito-Hernández

2024

Sustainability

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Sustainability labels serve as crucial instruments facilitating the presentation of credible product attributes, enabling consumers to assess various aspects of sustainability in their purchasing decisions. This study aims to evaluate consumers’ preferences and willingness to pay for sustainable certifications, specifically Fairtrade and UTZ certification, within the coffee sector in Spain. Employing the choice experiment approach, an online survey involving 547 Spanish consumers was conducted, and a conditional logit model was estimated. The findings indicate that consumers exhibit positive utility towards both sustainability labels examined. Furthermore, the results reveal that consumers are willing to pay a premium of EUR 1.481 per 250 g for the Fairtrade label and EUR 1.379 per 250 g for the UTZ label. The proposed model offers an initial insight into willingness to pay for sustainable coffee in Spain. These results furnish valuable insights for the coffee sector in crafting effective marketing strategies to bolster initiatives promoting sustainable production practices and expanding market access for certified coffee products.

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Consumers of Extra Virgin Olive Oil Perceive Sensory Attributes in the Same Way as Trained Panelists?

Santos

Silva

et al. 2023

Food Anal. Methods

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Consumers’ willingness to pay for health claims during the COVID-19 pandemic: A moderated mediation analysis

Cited by 3 publications

References 115 publications

Agricultural Markets, Cropping Patterns, and Consumption Patterns: The Moderating Effect of COVID-19 on Mountainous Communities

Agricultural Markets, Cropping Patterns, and Consumption Patterns: The Moderating Effect of COVID-19 on Mountainous Communities

Consumer Willingness-to-Pay for Sustainable Coffee: Evidence from a Choice Experiment on Fairtrade and UTZ Certification

Consumers of Extra Virgin Olive Oil Perceive Sensory Attributes in the Same Way as Trained Panelists?

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