Consumers Vigorous Complaining Behaviors in the Internet Web Site Explained By Integrating Theory of Planned Behavior and Anger

Abstract

The present research integrates the core aspects of anger with the theory of planned behavior to investigate factors influencing online activism in a Web site. This study conducted online survey, and the sample was members who joined the V4400 Sobi-ja-heem Web site. The Web site Sobi-ja-heem was initiated by a consumer who was irritated at the cell phone manufacturer Samsung Inc. because its model, "Anycall" had major product defects such as the malfunction of the camcorder, poor tone quality, fuzziness of the screen, and broken text messages. The findings suggests that adding anger in Theory of Planned Behavior (TPB) enhances the explanatory power of the theory in predicting an intention to participate in activities to correct the issue, which indicates the possibility of combining emotion and the TPB in the prediction of online activism.■ keyword :|Anger|Theory of Planned Behavior|Samsung's Anycall|Consumer Activism|Web Site|

Development and Validation of an Instrument to Assess Activism towards Environmental and Social Sustainability in Career Counseling

“…Currently, based on our knowledge, no scale assesses activism toward both social and environmental sustainability. Second, the existing measures seem to only consider the behavioral component of activism, casting aside the cognitive and affective components that strongly contribute to the prediction of behaviors (Cho & Richardson Walton, 2009;Feldman & Hart, 2016). And finally, the main content contained in these scales is relevant to individuals involved in activist groups, students, or members of the community; the content does not address workers who are thinking about their future careers.…”

“…Although the TPB has been used extensively in the literature on activism, some scholars (e.g., Agyeiwaah et al, 2021;Cho & Richardson Walton, 2009) have claimed that this theory is limited when considering affective influences on behavior because the three components (i.e., attitude, subjective norm, and perceived control) are based on cognitive beliefs. The TPB does not include the affective aspects and the complex interactions among individual thoughts, feelings, and actions.…”

Behavioural drivers in farmer compliance for zoonotic threat prevention : A literature review looking at compliance in farmers through psychological theory, in the context of prevention of zoonoses outbreaks in the Dutch animal agriculture sector

“…However, the suitability of the TPB to study compliance in actors is to be carefully assessed, particularly in this work's context. While the TPB still allows for a comprehensive investigation into the different factors at play in compliance of farmers to regulations to putting protective measures in place, the model has been deemed constrained in its consideration of affective influences on behaviour (Cho and Walton, 2011), as cognitive beliefs shape the constructs of attitude, subjective norm, and perceived control. Not taking into account the affective or emotional aspects of decision-making proves to be a limitation, as emotions can strongly influence compliance behaviours in a high-stress environment such as those associated with zoonotic threats.…”