Consumers' true brand loyalty: the central role of commitment

Amine, Abdelmajid

doi:10.1080/096525498346577

Cited by 230 publications

(199 citation statements)

References 16 publications

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“…A more fashion conscious consumer may feel more inclined towards fashion clothing 64 and would spend more time buying these products. 65 We have adapted O ' Cass ' s 38 questionnaire to assess the involvement construct.…”

mentioning

confidence: 99%

Predictors of fashion clothing involvement among Indian youth

Khare¹,

Rakesh²

2010

J Target Meas Anal Mark

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In developing countries, consumers are becoming conscious of fashion brands. The research was directed towards understanding the determinants of fashion clothing involvement of Indian youth. A primary research study was conducted on Indian college students aged between 18 and 24 years using the fashion clothing involvement scale developed by O ' Cass to understand the importance of fashion clothing in their lives. The scale had constructs related to consumption involvement, product involvement, advertising involvement and purchase decision involvement. Research fi ndings show a high correlation of consumption involvement with the other three involvement dimensions. The results show that Indian youth has an involvement with branded fashion wear. There was not much signifi cant difference in the involvement of females and males towards fashion clothing.

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mentioning

confidence: 99%

Predictors of fashion clothing involvement among Indian youth

Khare¹,

Rakesh²

2010

J Target Meas Anal Mark

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“…Generally brand loyalty has been considered either an attitude or behavior. From an attitudinal perspective, brand loyalty is "the tendency to be loyal to a focal brand as demonstrated by the intention to buy it as a primary choice" (Oliver, Satisfaction: A brhavioral perspective on the consumer, 1997) and it relates to the degree of dispositional commitment towards the brand (Chaudhuri & Holbrook, 2001).From behavioral perspective, brand loyalty is the degree to which a buying unit such as a household concentrates its purchases over time on a particular brand within a product category and relates to repeat purchases (Dick &Basu, 1994;Amine, 1998;Chaudhuri& Holbrook, 2001;Chiu et al, 2013).Both components explain the formation of brand loyalty. Attitudinal component indicates that loyalty formation stems from a positive bond or commitment between consumer and brand.…”

Section: Brand Loyaltymentioning

confidence: 99%

The Relative Contribution of Brand Love and Country Image towards the Formation of Brand Equity

Zilaie

Kordnaeij

Ahmadi

2016

MJSS

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The purpose of this study is providing a model to determine the way brand love and country of origin image(CoI) affect the formation of brand equity in the automotive industry in Iran. The most important finding of this study was that consumers` affection toward a brand and its country of origin has significant influence on consumers` loyalty and subsequently their loyalty level could affect brand value.Results also showed that there was no significant relation between consumer` cognition of a country characteristics and their attitudinal loyalty. The findings can advance our understandings of brand love andCoI phenomena and provide guidance for international marketers and traders to manage country and brand related information more effectively.

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“…A lealdade a uma marca ou produto requer uma forte disposição interna do consumidor em continuar comprando a mesma marca (componente atitudinal). Por outro lado, o comportamento de inércia requer apenas um comportamento habitual do consumidor que busca reduzir os esforços físicos e mentais do processo de compra (AMINE, 1998).…”

Section: Personalidade E Comportamento Do Consumidorunclassified

Personalidade e lealdade: proposições de pesquisa com o modelo metateórico de motivação e personalidade DOI 10.5752/P.1984-6606.2009v9n19p102

Basso¹,

Espartel²,

Sampaio³

et al. 2009

E&G

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ResumoA personalidade, no estudo do comportamento do consumidor, tem-se mostrado um construto importante, mas pouco compreendido e utilizado nas pesquisas da área. Esse construto, enquanto preditor do comportamento, pode estar relacionado com a predisposição à lealdade em determinadas situações. Considerando a proposta de utilização da personalidade juntamente com variáveis comportamentais do indivíduo, este artigo, através do emprego da teoria dos traços de personalidade e do modelo metateórico de motivação e personalidade (modelo 3M) proposto por Mowen (2000), discute a possível ligação entre a personalidade do indivíduo e seu comportamento de lealdade. Para tanto, é feita uma revisão da literatura a respeito dos dois principais construtos (personalidade e lealdade), procurando evidenciar suas ligações, ao mesmo tempo em que são geradas proposições de pesquisa levando em conta as relações hierárquicas que possam existir entre esses construtos. Palavras-chave:Personalidade; Comportamento do consumidor; Lealdade; Modelo 3M. Abstract Personality, in Consumer Behavior studies, has been an important construct, though little understood and rarely used in research. The construct, while predicting behavior, may be related with a predisposition to loyalty on certain situations. Considering the proposal of using the individual's personality together with behavioral variables, this article discusses a possible link between personality and loyalty behavior, through the use of the personality traits theory and the Motivation and Personality Meta-Theoretical Model (3M Model) proposed by Mowen (2000). For such, a literature review concerning the two main constructs (personality and loyalty) is carried out, aimed at highlighting their links. Proposals for research are presented, taking into account eventual hierarchical relations between those constructs.

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Consumers' true brand loyalty: the central role of commitment

Cited by 230 publications

References 16 publications

Predictors of fashion clothing involvement among Indian youth

Predictors of fashion clothing involvement among Indian youth

The Relative Contribution of Brand Love and Country Image towards the Formation of Brand Equity

Personalidade e lealdade: proposições de pesquisa com o modelo metateórico de motivação e personalidade DOI 10.5752/P.1984-6606.2009v9n19p102

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