Consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values

Sarpong, Kwabena Agyarko; Amankwaa, Gordon; Frimpong, Obeng; Xu, Wenqing; Cao, Yunfei; Ni, Xiaoni; Nkrumah, Edmund Nana Kwame

doi:10.2166/aqua.2021.100

Cited by 10 publications

(7 citation statements)

References 52 publications

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“…Individuals with egoistic concerns take care of their own welfare. Sarpong et al [58] showed that egoistic and altruistic environmental concerns were positive drivers of consumer willingness to purchase efficient, water-saving appliances. Aprile and Fiorillo [59] showed that there is a positive correlation between egoistic environmental concerns and water conservation behavior when general environmental issues are perceived as a threat to one's own welfare.…”

Section: Hypothesis 2 (H2)mentioning

confidence: 99%

Using Social Media Mining and PLS-SEM to Examine the Causal Relationship between Public Environmental Concerns and Adaptation Strategies

Yang

Huang

Hsiao

2021

IJERPH

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With growing scientific evidence showing the harmful impact of air pollution on the environment and individuals’ health in modern societies, public concern about air pollution has become a central focus of the development of air pollution prevention policy. Past research has shown that social media is a useful tool for collecting data about public opinion and conducting analysis of air pollution. In contrast to statistical sampling based on survey approaches, data retrieved from social media can provide direct information about behavior and capture long-term data being generated by the public. However, there is a lack of studies on how to mine social media to gain valuable insights into the public’s pro-environmental behavior. Therefore, research is needed to integrate information retrieved from social media sites into an established theoretical framework on environmental behaviors. Thus, the aim of this paper is to construct a theoretical model by integrating social media mining into a value-belief-norm model of public concerns about air pollution. We propose a hybrid method that integrates text mining, topic modeling, hierarchical cluster analysis, and partial least squares structural equation modelling (PLS-SEM). We retrieved data regarding public concerns about air pollution from social media sites. We classified the topics using hierarchical cluster analysis and interpreted the results in terms of the value-belief-norm theoretical framework, which encompasses egoistic concerns, altruistic concerns, biospheric concerns, and adaptation strategies regarding air pollution. Then, we used PLS-SEM to confirm the causal relationships and the effects of mediation. An empirical study based on the concerns of Taiwanese social media users about air pollution was used to demonstrate the feasibility of the proposed framework in general and to examine gender differences in particular. Based on the results of the empirical studies, we confirmed the robust effects of egoistic, altruistic, and biospheric concerns of public impact on adaptation strategies. Additionally, we found that gender differences can moderate the causal relationship between egoistic concerns, altruistic concerns, and adaptation strategies. These results demonstrate the effectiveness of enhancing perceptions of air pollution and environmental sustainability by the public. The results of the analysis can serve as a basis for environmental policy and environmental education strategies.

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Section: Hypothesis 2 (H2)mentioning

confidence: 99%

Using Social Media Mining and PLS-SEM to Examine the Causal Relationship between Public Environmental Concerns and Adaptation Strategies

Yang

Huang

Hsiao

2021

IJERPH

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“…For this investigation, the study adopted the convenience sampling and targeted the Chinese people for empirical model investigation. In the findings, the study illustrated significant and positive results for the derived relationships and the results supported the altruistic and ecological values of green products as a supportive positive mediator in increasing the customers intentions to use the water saving efficient appliances that have an environmental reserving concept (Sarpong et al, 2021). Thus, with the help of these mentioned studies, the researcher found enough empirical evidence to investigate the altruistic values as a mediator and can cast a catalytic effect for stimulating the customer intentions to use green packaged products.…”

Section: H3: Symbolic Value Strongly Mediates the Relationship Betwee...mentioning

confidence: 52%

“…The research provides policy suggestion and found the vital role of altruistic warmth in the domain of sustainable consumer behavior among communities (Song & Kim, 2019). Therefore, the studies from past have suggested that: H7: Altruistic Value mediates the relationship between Consumption Functionality and Product meaningfulness A recent study (Sarpong et al, 2021) investigated the mediating role of the altruistic values of the customers in between the consumers environmental attitude and their willingness to buy and use the water saving efficient appliances. For this investigation, the study adopted the convenience sampling and targeted the Chinese people for empirical model investigation.…”

Section: H3: Symbolic Value Strongly Mediates the Relationship Betwee...mentioning

confidence: 98%

A Study on Design Appeal of Green Packaging in China

Wang,

Mohamed

2024

sajssh

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This quantitative study examines the relationship between consumption functionality and green packaging dimensions among 484 consumers in China. The data was analyzed using SPSS and AMOS to test the impact of consumption functionality on product meaningfulness and willingness to purchase, as well as the mediating role of green packaging. As packaging has evolved to add functional, emotional and social value to products, influencing brand image, this study investigates the design appeal of green packaging. The aim is to determine how consumption functionality affects product meaningfulness and willingness to purchase green packaged products, and whether green packaging mediates these relationships. The variables studied include consumption functionality, product meaningfulness, willingness to purchase, and green packaging components such as symbolic, economic and altruistic values. The literature review examined prior research on the impacts of consumption functionality on product meaningfulness and purchase willingness. It also covered studies on the symbolic, economic and altruistic values of green packaging and its potential mediating effects. The results provide insights into Chinese consumer responses to green packaging, specifically the mechanisms by which consumption functionality and green packaging influence product meaningfulness and willingness to purchase. This helps marketing practitioners determine effective positioning and messaging approaches for green packaged goods. It provides guidance on tactical elements like packaging design. The findings can shape creative strategies for brands looking to leverage green packaging appeals among Chinese consumers. Further research can build on this study to deepen knowledge in this emerging area as the popularity of sustainable packaging grows.

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“…This approach is particularly suited to the study's objectives, which aim to elucidate the complex relationships between various consumer behaviors and sustainability attributes in craft beer consumption. The questionnaire, developed with reference to established frameworks by Sarpong et al (2021) and Sharma (2022), ensures a comprehensive exploration of consumption habits, environmental concerns and attitudes related to water usage, carbon footprint, organic farming and local sourcing, to craft beer purchase intentions. The incorporation of multiple blocks within the instrument facilitated rotation between constructs and items within each construct to avoid bias.…”

Section: Methodsmentioning

confidence: 99%

Brewing sustainability: assessing environmental concerns and consumers’ attitudes towards sustainable craft beer purchase intentions

Lourenco,

Piotto

2024

IJWBR

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Purpose This study aims to investigate the interplay between environmental concerns, consumer attitudes and their influence on sustainable practices within the craft beer industry, exploring how consumers’ perception of environmental attributes impact their purchase intentions regarding craft beer. Design/methodology/approach The study used a quantitative approach, using a self-administered survey instrument comprised 28 Likert-scale items. Data was gathered from a convenience sample of 319 craft beer consumers. Confirmatory factor analysis was conducted to assess the measurement model’s validity and reliability. Subsequently, partial least squares structural equation modeling was used to test the hypothesized relationships. Findings This study’s findings challenge established notions within the field, demonstrating that water conservation, carbon footprint reduction, organic farming and local sourcing practices hold significant influence on consumers’ purchase intentions regarding sustainable craft beer. These findings depart from previous research that suggested a less pronounced impact of specific sustainability practices on consumer behavior. Research limitations/implications This study contributes to the literature by revealing consumer insights into the environmental implications of craft beer choices, empowering them to make informed purchasing decisions aligned with their sustainability values. However, acknowledging potential limitations, sample size and demographic composition (young adults in Brazil) potentially impact the generalizability of the findings. Originality/value This study addresses the understanding of consumer attitudes and priorities regarding environmental sustainability within the craft beer industry. By focusing on the tangibility of specific sustainable attributes the research shows how these practices influence consumer perceptions and purchasing intentions.

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Consumers' purchasing intentions for efficient water-saving products: the mediating effects of altruistic and egoistic values

Cited by 10 publications

References 52 publications

Using Social Media Mining and PLS-SEM to Examine the Causal Relationship between Public Environmental Concerns and Adaptation Strategies

Using Social Media Mining and PLS-SEM to Examine the Causal Relationship between Public Environmental Concerns and Adaptation Strategies

A Study on Design Appeal of Green Packaging in China

Brewing sustainability: assessing environmental concerns and consumers’ attitudes towards sustainable craft beer purchase intentions

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