2021
DOI: 10.2166/aqua.2021.100
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Abstract: Abstract Efficient water-saving appliances are an essential part of changing water consumption toward a more sustainable future. Unlike previous studies, this research focuses on egoistic and altruistic values as determinants of consumers' willingness to buy efficient water-saving appliances. In this study, a convenient sampling technique was used to solicit data from 308 potential consumers. Using a two-steps structural equation model method for data analysis, the results show that both egoisti… Show more

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