Consumers’ purchase decision in the context of western imported food products: Empirical evidence from Pakistan

Extending the technology acceptance model and empirically testing the conceptualised consumer goods acceptance model

“…While the TAM itself has not been applied to consumer goods, or, in particular, food products, related models that have functioned as a foundation have been considered to explore the online purchase decision-making process [ 29 ] and for Western imported food products [ 30 ]. These studies have, in accordance with this research approach, focused on the adjustment of the TAM to external variables [ 23 , [29] , [30] , [31] ].…”

“…Finally, this study only tested the CGAM on German consumers. Consumer patterns may differ for to-go consumption in other consumer goods and geographic markets [ 30 ]. These should be further investigated to gain broader insights as well as to contribute to the applicability of the CGAM to any consumer good.…”

Pengaruh Harga, Lokasi Usaha Dan Kualitas Produk Terhadap Keputusan Pembelian Usaha Ma’e Fried Chicken Kutai Kartanegara

“…Secara akademis, diharapkan penelitian ini memberikan tambahan informasi, wawasan, dan pengetahuan bagi penelitian masa depan, serta menjadi sumber pustaka dan referensi bagi Universitas Mulawarman. Selain itu, penelitian ini juga diharapkan dapat memberikan kontribusi dalam bidang pemasaran dengan memberikan pemahaman tentang pengaruh harga, lokasi usaha, dan kualitas produk terhadap keputusan pembelian (Bukhari et al, 2023). Secara praktis, penelitian ini diharapkan memberikan wawasan kepada Ma'e fried chicken mengenai pengaruh lokasi usaha dan kualitas produk terhadap keputusan pembelian konsumen, serta memberikan masukan dan saran dalam pengembangan bisnis untuk meningkatkan keuntungan dan pertumbuhan usaha (Makate et al, 2023)…”