Consumers’ Preference in Online Purchasing of Ornamental Plants in the Klang Valley, Malaysia
Norsida Man
Abstract:The internet’s growth has opened doors for global sales, particularly in Malaysia, where a rising trend in online shopping is evident. Floriculture entrepreneurs are seizing this opportunity to boost ornamental plant sales online, driven by the increasing internet-savvy Malaysian customer base. Despite the overall surge in online commerce, ornamental plants face challenges in popularity compared to items like clothing or food. Various factors, including plant pricing, quality attributes, and reliable delivery … Show more
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