Abstract:Consumers perception plays a noteworthy role in determining a menu. Without a doubt, the first thing that consumers will look at before deciding on their food choices is that menus and the menus are closely related to consumers perceptions. Therefore, lots of culinary businesses such as cafes and restaurants utilize strategy by creating unique food names in their menu list in order to attract more consumers. However, in opting for unique and appealing food names, the menu planning should consider the compatibi… Show more
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