Consumers’ intention to purchase renting products: role of consumer minimalism, environmental consciousness and consumer scepticism
Gunjan Malhotra,
Navneet Fatehpuria
Abstract:PurposeThis paper examines the understanding of various factors that influence consumer purchase intentions of renting products as a result of growth in the sharing economy. In addition, the study examines the notion of consumer minimalism, the mediating role of environmental consciousness and the moderating role of consumer scepticism to explain consumer rental consumption intention.Design/methodology/approachThe research used a survey questionnaire to collect data from Indian consumers (N = 259). Data analys… Show more
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