Consumers’ Intention and Cognition for Low-Carbon Behavior: A Case Study of Hangzhou in China

Abstract

The influencing factors of the low-carbon consumption behavior of urban residents have become popular. This paper explored the factors of consumers’ low-carbon behavior through a questionnaire survey. Using Hangzhou as a case study city, which yields 786 valid responses, the results indicated that urban consumers generally had a high perception of low-carbon behavior. At the same time, low-carbon cognition and low-carbon intention had a positive impact on residents’ low-carbon behavior. In particular, the level of awareness of global warming adjusted residents’ understanding of low-carbon behavior. From a policy point of view, this research contributes to insights into the promotion of guiding residents’ low-carbon behavior and improving the response to global warming.

Does Entrepreneur Moral Reflectiveness Matter? Pursing Low-Carbon Emission Behavior among SMEs through the Relationship between Environmental Factors, Entrepreneur Personal Concept, and Outcome Expectations

“…Deepening organizational CSR and implementing green initiatives and practices have emerged as critical strategic mechanisms affecting the globe and individual livelihoods [80]. Citizens' energy-saving behaviors were significantly related to their sense of social responsibility, awareness of global warming, and access to adequate media coverage in the studies conducted by [33].…”

“…In this environment, social media has emerged as an electronic communication platform for sharing information, ideas, and material created by individuals via networking and blogging [32]. Moreover, Yang et al [33] found that low-carbon intention and LCB are significantly correlated with the public media of consumers. The above literature has helped us deduce that public media influence the entrepreneurial behavior of low-carbon entrepreneurs.…”

How Does Environmentally Specific Servant Leadership Fuel Employees’ Low-Carbon Behavior? The Role of Environmental Self-Accountability and Power Distance Orientation

“…First, we constructed a research model to confirm the positive effect of ESS leadership on employees’ low-carbon behavior, contributing to low-carbon behavior literature. Previous studies indicated that environmental psychological factors [ 13 , 64 , 72 , 73 ] and demographic factors [ 74 , 75 ], such as low-carbon awareness, low-carbon knowledge, low-carbon intention, gender, marital status, and age, are closely related to low-carbon behavior. However, there is a gap in the low-carbon behavior literature related to the relationship between ESS leadership and employees’ low-carbon behavior in the workplace.…”

“…Control variables. Consistent with prior research [ 64 ], we controlled participants’ age, gender, and education level. Given that other leadership styles may also affect low-carbon behavior, we controlled environmentally specific transformational leadership.…”

The Behavior-Driven Mechanism of Consumer Participation in “Carbon Neutrality”: Based on the Promotion of Replacing Coal with Biomass Briquette Fuel

“…The former focuses on the deep psychological attribution and social environmental impact of low-carbon consumption behavior, and its mechanism of action on low-carbon consumption behavior [ 19 ]. The latter focuses on formulating low-carbon consumption intervention policies, as well as studying the public acceptance and effectiveness of these intervention policies [ 20 ]. At present, low-carbon consumption behaviors in China are more altruistic behaviors [ 21 ].…”