Consumers in the green electricity market in Finland

Salmela, Suvi; Varho, Vilja

doi:10.1016/j.enpol.2005.08.008

Cited by 116 publications

(75 citation statements)

References 12 publications

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“…By using a focus group, we also obtained an unbiased economic valuation of H2B introduction and a more reliable WTP. We also used validity test questions to mitigate consumer confusion [23,24]. Respondents were first asked if they knew about H2B advantages and disadvantages, and then they were asked to identify the H2B-specific ones from among a set of general advantages and disadvantages.…”

Section: The Methodsmentioning

confidence: 99%

Willingness to Pay and Public Acceptance for Hydrogen Buses: A Case Study of Perugia

Bigerna

Polinori

2015

Sustainability

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Section: The Methodsmentioning

confidence: 99%

Willingness to Pay and Public Acceptance for Hydrogen Buses: A Case Study of Perugia

Bigerna

Polinori

2015

Sustainability

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“…There is also a literature on green power marketing which is concerned with how best to promote greener electricity products to customers (Wiser, 1998). Key concerns in the literature on green energy consumers include whether or not renewable energy targets can or will be met through the voluntary actions of consumers alone (Batley, 2001;Markard & Truffer, 2006); the extent to which consumers will act as 'free riders', benefiting from other consumers' purchase of greener energy without paying themselves (Wiser, 1998); whether or not the invisibility of electricity product purchases will hamper take up by consumers seeking social approval for their green behaviours (Arkesteijn & Oerlemans, 2005) and other barriers to the purchase of green energy (Salmela & Varho, 2006). …”

Section: Green Energy Tariffsmentioning

confidence: 99%

“…Underlying much of the research about green or ethical consumers 1 is an assumption that they are "rational actors, who act systematically according to their values and base their choices on expert environmental information" (Salmela & Varho, 2006). If this were true, then a consumer who researches purchases thoroughly and pays a premium for a more ethical or environmental product might be expected to use the same approach and make a similar decision for a product or service from a different sector.…”

Section: Introductionmentioning

confidence: 99%

Comparing sustainable consumption patterns across product sectors

McDonald

Oates

Thyne

et al. 2009

Int J Consumer Studies

106

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In this paper, we present findings from two qualitative studies where we explored sustainable consumption practices through examining consumers' information search and decision‐making processes for recent purchases of five categories of goods/services: fast moving consumer goods (such as foodstuffs and household products), white goods (such as fridges and washing machines), small electrical products (such as TVs and computers), green energy tariffs (such as electricity from renewable sources) and tourism (such as flights). This research has provided us with a set of rich data which explores the nature and extent of sustainable consumption practices across different product sectors. A comparative analysis has allowed us to draw out patterns of consumer behaviour for different product and service types. Our findings suggest that even the same green consumer will not use the same information sources or decision‐making criteria, consider the same options or focus on the same industry actors, for products in different sectors. However, we have identified some degree of consistency in purchases within sectors. We present these sector‐specific patterns of consumer behaviour and highlight differences in the criteria utilized and the research norms in each sector.

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“…Several studies [2,18,20] have found that the actual participation is lower than the stated willingness to pay for green electricity. The estimates of the numbers of household electricity customers in studied countries are presented in Fig.…”

Section: Number Of Green Electricity Customersmentioning

confidence: 99%

Green energy products in the United Kingdom, Germany and Finland

Hast

McDermott

Järvelä

et al. 2014

EPJ Web of Conferences

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Abstract. In liberalized electricity markets, suppliers are offering several kinds of voluntary green electricity products marketed as environmentally friendly. This paper focuses on the development of these voluntary markets at household level in the UK, Germany and Finland. Since there are already existing renewable energy policies regulating and encouraging the use of renewable energy, it is important to consider whether voluntary products offer real additional benefits above these policies. Problems such as double counting or re-marketing hydropower produced in existing plants are identified.According to our study, the demand varies between countries: in Germany the number of green electricity customers has increased and is also higher than in the UK or Finland. Typically the average additional cost to consumer from buying green electricity product instead of standard electricity product is in the range of 0-5% in all studied countries, although the level of price premium depends on several factors like electricity consumption. Case study of Finland and literature show that the impacts of green energy are not solely environmental. Renewable energy can benefit local public policy.

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Consumers in the green electricity market in Finland

Cited by 116 publications

References 12 publications

Willingness to Pay and Public Acceptance for Hydrogen Buses: A Case Study of Perugia

Willingness to Pay and Public Acceptance for Hydrogen Buses: A Case Study of Perugia

Comparing sustainable consumption patterns across product sectors

Green energy products in the United Kingdom, Germany and Finland

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