Consumers’ Food Value Attributes on Ghana’s Local Market; Case Study of Berekum Municipality

Antwi, Adwoa Oforiwa; Matsui, Kenichi

doi:10.22161/ijeab/3.3.18

Cited by 3 publications

(5 citation statements)

References 4 publications

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“…First, drawing on the food values classifications previously reviewed, two values were initially taken into account in the previously mentioned works inspired by Lusk and Briggeman's (2009) food values scale, in particular, price and safety. Secondly, the value of environmental impact proposed by Lusk and Briggeman (2009) was also included, because, although not considered in the work by Antwi and Matsui (2018), it is of key importance according to international organizations such as the United Nations Agenda 2030 and its 17 Sustainable Development Goals (SDGs). Similarly, the value of nutrition suggested by Lusk and Briggeman (2009) was also taken into account, because despite not having been considered by Antwi and Matsui (2018), it is closely related to the health benefit value considered by these authors.…”

Section: Theoretical Reviewmentioning

confidence: 99%

“…Secondly, the value of environmental impact proposed by Lusk and Briggeman (2009) was also included, because, although not considered in the work by Antwi and Matsui (2018), it is of key importance according to international organizations such as the United Nations Agenda 2030 and its 17 Sustainable Development Goals (SDGs). Similarly, the value of nutrition suggested by Lusk and Briggeman (2009) was also taken into account, because despite not having been considered by Antwi and Matsui (2018), it is closely related to the health benefit value considered by these authors. Finally, to reflect the specific consumer mentality in SSA, the value weight and measures inspired by the shelf life and bulkiness values of Antwi and Matsui (2018) was incorporated.…”

Section: Theoretical Reviewmentioning

confidence: 99%

“…Similarly, the value of nutrition suggested by Lusk and Briggeman (2009) was also taken into account, because despite not having been considered by Antwi and Matsui (2018), it is closely related to the health benefit value considered by these authors. Finally, to reflect the specific consumer mentality in SSA, the value weight and measures inspired by the shelf life and bulkiness values of Antwi and Matsui (2018) was incorporated.…”

Section: Theoretical Reviewmentioning

confidence: 99%

“…Despite the abundance of research on food values in developed countries, less common are works on food values or proposals of food values in developing economies. Examples include, nonetheless, the work by Antwi and Matsui (2018), whose study highlighted numerous challenges and particularities that food operators wishing to operate in sub-Saharan Africa (SSA) must take into account. One example is the characteristics of the markets where consumers buy their food (e.g.…”

Section: Introductionmentioning

confidence: 99%

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Food values influencing consumers' decisions in a sub-Saharan African country

Femi-Oladunni

Martínez–Ruiz²,

Ruíz-Palomino³

et al. 2022

BFJ

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PurposeGiven food industry manufacturers and retailers' growing economic interest in sub-Saharan Africa (SSA), this research aims to contribute to the understanding of consumer food decisions in this specific geographical area. Thus, the intention is to analyze whether there are significant differences in the appreciation of food values according to certain key demographics of consumers (related to the individual and the context) in one of the largest SSA economies: Nigeria.Design/methodology/approachThe review of the relevant literature enabled us to propose a series of hypotheses regarding potential significant differences in the appreciation of a series of food values (in particular, price, safety, environmental impact, nutrition and weight and measures) according to variables related to the individual and the economic and social context. In order to test the hypotheses, a structured questionnaire was personally administered to 500 Lagos residents between June and July 2020. The questionnaire contained, as well as diverse questions related to the appreciation of food values selected for this study, a group of questions about the consumers' sociodemographic characteristics – at both the individual and context level. The database was analyzed using descriptive statistics and Kruskal–Wallis tests.FindingsThe results show that nutrition and weight and measurement values are the most and least appreciated food values, respectively. However, these values differ across segments determined by the chosen sociodemographic variables.Research limitations/implicationsThe results of this study are preliminary and not a complete representation of the Lagos State population, and, consequently, of the Nigerian population. Additional studies in the same and other countries in SSA are needed to confirm the authors’ findings. The results, however, provide an insight into what the most likely outcomes are. A field survey was used as respondents tend not to answer online surveys spontaneously.Practical implicationsFood manufacturers and retailers should encourage consumer-operator feedback mechanisms to improve product characteristics and development. The variations found across each segment can be capitalized upon for advertising and branding food products.Originality/valueHaving selected a country in SSA for the study is an important contribution, given that few studies have focused on this geographical area.

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Section: Theoretical Reviewmentioning

confidence: 99%

Section: Theoretical Reviewmentioning

confidence: 99%

Section: Theoretical Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Food values influencing consumers' decisions in a sub-Saharan African country

Femi-Oladunni

Martínez–Ruiz²,

Ruíz-Palomino³

et al. 2022

BFJ

View full text Add to dashboard Cite

show abstract

“…Lusk and Briggeman's [4] work led to an influx of academic papers that have investigated the concept of food values from various perspectives. Some of those papers, for example, [10,11], have even proposed additional food values to complement Lusk and Briggeman's [4] original list.…”

Section: Introductionmentioning

confidence: 99%

A Review of the Literature on Food Values and Their Potential Implications for Consumers’ Food Decision Processes

et al. 2021

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This article offers a semi-systematic literature review on the concept of food values. Specifically, 36 relevant research articles were analyzed. The results underscore the novelty and rapid popularity of this concept in different professional, scientific, and academic fields. Among the findings, the article highlights how the concept of food values has evolved to accommodate the features and behaviors of specific markets. Nonetheless, one can group food values into three distinct clusters. This article expands our understanding on the evolution of food values along different dimensions (various clusters and segments related to geographic regions and social classes). It also identifies several research gaps and translates them into different research proposals.

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