Consumers’ Attitudes Toward Regulation of Internet Auction Sites: A Third Person Effect Perspective

Yang, Kenneth C. C.

doi:10.1007/978-3-319-11779-9_5

Cited by 6 publications

(6 citation statements)

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“…Rojas et al, 1996), advertising (e.g. Lim, 2017), Internet auctions (Yang, 2005) and online reviews (e.g. Liu et al, 2019).…”

Section: Research Hypothesesmentioning

confidence: 99%

Let's fight the infodemic: the third-person effect process of misinformation during public health emergencies

Chen

2022

INTR

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PurposeDrawing on the third-person effect (TPE) theory and the theory of planned behavior (TPB) as a theoretical framework, the current study aims to explore the cognitive mechanisms behind how third-person perception (TPP) of misinformation about public health emergencies affects intention to engage in corrective actions via attitude, subjective norms and perceived behavioral control.Design/methodology/approachA total of 1,063 participants in China were recruited via a professional survey company (Sojump) to complete an online national survey during the outbreak of coronavirus (COVID-19) in China. Structural equation modeling using Mplus 7.0 was used to address the research hypotheses.FindingsThe results reveal that attention to online information about public health emergencies significantly predicted TPP. In addition, TPP positively influenced attitude and perceived behavioral control, which, in turn, positively encouraged individuals to take corrective actions to debunk online misinformation. However, TPP did not significantly influence subjective norms. A potential explanation is provided in the discussion section.Research limitations/implicationsThe research extends the TPE theory by providing empirical evidence for corrective actions and uncovers the underlying cognitive mechanism behind the TPE by exploring key variables of the TPB as mediating constructs. These are all significant theoretical contributions to the TPE and offer practical contributions to combating online misinformation.Originality/valueThe research extends the TPE theory by providing empirical evidence for a novel behavioral outcome (i.e. corrective actions in response to misinformation) and uncovers the cognitive mechanism underlying the TPE by exploring key variables of the TPB as mediating constructs. These are all significant theoretical contributions to the TPE and offer practical contributions to combating online misinformation.

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“…Rojas et al, 1996), advertising (e.g. Lim, 2017), Internet auctions (Yang, 2005) and online reviews (e.g. Liu et al, 2019).…”

Section: Research Hypothesesmentioning

confidence: 99%

Let's fight the infodemic: the third-person effect process of misinformation during public health emergencies

Chen

2022

INTR

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“…Global sales and marketing were further enabled by using IT systems with a worldwide reach. Subsequently, customers used tools such as online marketplaces, electronic catalogs, online auctions and virtual stores to reach their suppliers (Dellarocas and Klein 1999;Vakrat and Seidmann 1999;Yang 2015;Gonzalez 2015;Diehl and Weinberg 2015). Similar tools followed in the B2B environment (Yoo et al 2001;Boyd and Spekman 2015).…”

Section: Data-managed Internet Marketing Eramentioning

confidence: 99%

Information technology and marketing: an important partnership for decades

Graesch¹,

Hensel-Börner²,

Henseler³

2020

IMDS

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PurposeThe enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has become digitalized by adopting these technologies over time. The purpose of this paper is to demonstrate the impacts of these enabling technologies on marketing tools in the past and present and to demonstrate their potential future. Furthermore, it provides guidance about the digital transformation occurring in marketing and the need to align of marketing and IT.Design/methodology/approachThis study demonstrates the impact of enabling technologies on the subsequent marketing tools developed through a content analysis of information systems and marketing conference proceedings. It offers a fresh look at marketing's digital transformation over the last 40 years. Moreover, it initially applies the findings to a general digital transformation model from another field to verify its presence in marketing.FindingsThis paper identifies four eras within the digital marketing evolution and reveals insights into a potential fifth era. This chronological structure verifies the impact of IT on marketing tools and accordingly the digital transformation within marketing. IT has made digital marketing tools possible in all four digital transformation levers: automation, customer interaction, connectivity and data.Practical implicationsThe sequencing of enabling technologies and subsequent marketing tools demonstrates the need to align marketing and IT to design new marketing tools that can be applied to customer interactions and be used to foster marketing control.Originality/valueThis study is the first to apply the digital transformation levers, namely, automation, customer interaction, connectivity and data, to the marketing discipline and contribute new insights by demonstrating the chronological development of digital transformation in marketing.

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“…Among the many factors, the authors chose the factors of trust, perceived risk and e-service quality as the focus of the research. These factors were adapted from a number of studies among others (Bianchi & Andrews, 2012;D'Alessandro et al, 2012;Fortes et al, 2017;Gaol & Chen, 2019;Hong & Yi, 2012;Hutasoit et al, 2018;San Martín & Camarero, 2009;Sinha & Singh, 2014;von Helversen et al, 2018;Yang, 2015b). In the online shopping process, the trust factor is thought to have an influence on a person's intention to process online shopping transactions.…”

Section: Research Frameworkmentioning

confidence: 99%

The Effect of Trust, Perceived Risk and E-Service Quality on the Intention to Purchase of E-Commerce Consumers in Indonesia

Salim,

Hayu,

Agustintia

et al. 2023

JMSC

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This study investigates empirically the effect of trust, perceived risk and e-service quality on the intention to purchase of online shop's customers in Indonesia. This research is a type of descriptive research with a quantitative approach. The type of data used is primary data obtained through the distribution of questionnaires. Respondents of this study were online consumers in Indonesia which were taken by accidental sampling technique as many as 333 peoples. The data analysis method used descriptive analysis and partial least square (PLS) analysis. Based on field research, the results obtained are: (1) Trust has a positive and significant effect on intention to purchase of online shop consumer; (2) Perceived risk has a positive and significant effect on intention to purchase of online shop consumers; and (3) E-service quality has a positive and significant effect on the intention to purchase of online shop consumers. The implications of the research are the importance of trust aspects, risk perception and quality of electronic services to online transactions. It is expected that e-commerce vendors can provide a comprehensive guarantee that sellers who join their vendors can be trusted, transactions made safe and comfortable and services provided quality.

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Consumers’ Attitudes Toward Regulation of Internet Auction Sites: A Third Person Effect Perspective

Cited by 6 publications

References 0 publications

Let's fight the infodemic: the third-person effect process of misinformation during public health emergencies

Let's fight the infodemic: the third-person effect process of misinformation during public health emergencies

Information technology and marketing: an important partnership for decades

The Effect of Trust, Perceived Risk and E-Service Quality on the Intention to Purchase of E-Commerce Consumers in Indonesia

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