Consumers and Corporate Social Responsibility: Matching the Unmatchable?

Beckmann, Suzanne C.

doi:10.1016/s1441-3582(07)70026-5

Cited by 92 publications

(103 citation statements)

References 81 publications

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“…The majority of consumers' engagement seems to be re-active rather than pro-active and is clearly visible when a striking corporate scandal occurs, such as the cases of British Petroleum (BP) and the oil spill in the Gulf of Mexico in 2010, the Volkswagen emissions scandal in 2015 or the recent case of Novartis undertaking inappropriate trials on the homeless in Poland. This is because consumers are more sensitive to negative CSR information than to positive CSR information thus increasing the risk of boycott due to events of perceived social irresponsibility [82]. Companies have been confronted with the power and impact of consumers, NGOs and media.…”

Section: Corporate Reputation and Critical Consumerismmentioning

confidence: 99%

Implementation of Responsible Research and Innovation (RRI) Practices in Industry: Providing the Right Incentives

2017

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Responsible Research and Innovation (RRI) is a term used by policy-makers and academics to refer to research and innovation that is ethically acceptable and socially desirable. Despite the fact that the vast majority of research and innovation (R&I) is funded and produced by industry, companies tend to have no awareness or recognition of this concept. This is unfortunate, as the RRI paradigm could be mutually beneficial for both business and society: it could help businesses realise competitive opportunities while also leading to positive economic, societal and environmental impacts. This paper investigates how industry can be incentivised to engage in research and innovation following the approach of RRI. We propose a matrix of incentives for stimulating the adoption of RRI. We categorise incentives according to three dichotomies: external and internal, instrumental and non-instrumental, direct and indirect. The incentives are formalised in a causal loop diagram, which can be used to demonstrate the sound character of investing in RRI from a business perspective. We discuss examples of incentives, including corporate reputation and critical consumerism, certification, employee engagement, and governance. Lastly, to ensure effective implementation of RRI, we outline factors for the realisation of successful incentives for RRI in industry.

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Section: Corporate Reputation and Critical Consumerismmentioning

confidence: 99%

Implementation of Responsible Research and Innovation (RRI) Practices in Industry: Providing the Right Incentives

2017

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“…Additionally, consumers have cited CSR as a purchase criterion (Lewis, 2003in Beckmann, 2007. In an interview with customers on the value received from CSR, Green and Peloza (2011) found that, for the majority of the respondents, CSR that produces functional value (direct benefits) is the leading, and in many cases, the sole driver behind integrating CSR into their decision-making processes.…”

Section: Behavioural Responses To Csrmentioning

confidence: 99%

Bank customers’ preferences and responses to Corporate Social Responsibility (CSR) initiatives in Ghana

Hinson¹,

Renner

Zyl³

2016

AJOBE

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The study sought to investigate Ghanaian bank customers' ranked preference for corporate social responsibility (CSR) initiatives and determine which initiative has the greatest effect on their attitudes and behaviour toward banks. A sample of 384 retail bank customers was employed in the study. The study applied a one-way MANOVA and two univariate ANOVAs. The study found that customers have the highest preference for corporate philanthropy initiatives, followed by customercentric and community volunteering initiatives. Additionally, the overall effects of CSR initiatives on customers' attitude and behavioural intentions toward bank brands are found to be significant. More specifically, the study found, using a Scheffé post-hoc test, that corporate philanthropy initiatives have the greatest effect on both attitude and behavioural intentions towards bank brands. Based on the findings, the study recommends that corporate philanthropy initiatives are the best type of CSR initiative that retail banks should apply to enhance customers' attitudes and behaviour towards their brands in Ghana.

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“…Understanding how to effectively communicate CSR initiatives is important to raise consumer awareness of CSR initiatives and develop brand equity (Beckmann, 2007;Hoeffler & Keller, 2002;Hur et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

Effects of message appeal and service type in CSR communication strategies

Andreu

Casado‐Díaz

Mattila

2015

Journal of Business Research

124

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Studies highlight the importance of corporate social responsibility (CSR) for companies' stakeholders. Consumers, however, are often unaware of such initiatives. Understanding how to effectively communicate socially responsible initiatives is an important challenge for both researchers and managers, who invest considerable resources in CSR initiatives. This study examines consumers' responses to two types of CSR initiatives (environment-related and employee-based) using two types of message appeals (emotional and rational) across two service types (hedonic and utilitarian). Consumers' responses provide data on their awareness of CSR initiatives, attitude toward the company, perceived firm uniqueness, emotional response, and attributions of company motives to engage in CSR activities. Rational appeals more effectively communicate environment-related CSR initiatives, whereas emotional appeals more effectively communicate employee-based CSR initiatives. Effects on consumers' attributions of company motives to engage in CSR are significant in both service types. Finally, rational message appeals affect consumers' CSR awareness and emotional responses, but only in utilitarian service.

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Consumers and Corporate Social Responsibility: Matching the Unmatchable?

Cited by 92 publications

References 81 publications

Implementation of Responsible Research and Innovation (RRI) Practices in Industry: Providing the Right Incentives

Implementation of Responsible Research and Innovation (RRI) Practices in Industry: Providing the Right Incentives

Bank customers’ preferences and responses to Corporate Social Responsibility (CSR) initiatives in Ghana

Effects of message appeal and service type in CSR communication strategies

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